We are hugely passionate here at Because about building brand love.
We do that day in and day out by delivering compelling brand experiences that excite and delight consumers.
But that’s not all we’re passionate about.
As a business, we are also firmly committed to giving back and making a positive impact on the lives of others. We encourage contribution and strive to support our people, the environment and charitable causes.
For this reason, 5% of our net profits before tax were donated to a number of educational causes throughout 2015.
We typically look to support educational causes. Last year we part funded the building of the new Mfuleni Educare Centre in Cape Town and funded Trinity Magangeni’s school fees in Zimbabwe. This past December our founder and CEO, Sharon Richey, paid a visit to the new Educare Centre, having the privilege of spending time with Mama Zoliswa and hearing first-hand about some of the inspirational work Zoliswa is continuing to do in educating the most vulnerable and under-privileged children in the community of Mfuleni.
Agency contribution aside, the team at Because also supported a number of Just Giving initiatives over the course of the year and this past December donated 50 shoeboxes brimming with toys and necessary supplies to boys and girls around the world as part of the remarkable Operation Christmas Child project. Special mentions in particular for their outstanding fundraising efforts in 2015 go to Hannah Allen, Joss Davidge, Carl Bowler and Lauren Mercer.
Our ongoing work to support young people in South Africa and help them to build a brighter future will again see us in 2016 part fund the building of Isiseko Educare centre, another facility which will improve the daily lives of over 100 young children and their families.
We’re also looking to make an even bigger contribution with the pre-summer launch of a new inspirational platform called ADD Positivity. This will look to encourage the marketing agency community and its partners to join together to fundraise in an easy, affordable and impactful way to change children’s lives.
Here at Because, we care about raising aspirations, not just money. We believe that as an industry we all have a role to play in giving back and helping others. We believe that by all working together to donate little and often, we can make a real difference. And we believe there has never been a better time to join together as an industry than right now.