Because continues global expansion with new offices in Dubai


We’re thrilled to announce we have expanded our reach into the Middle East with the launch of a new office in Dubai.

This is the sixth market we’ve launched in and the local team, with global creative support, will service both the UAE and MENA. Our move into this new region further strengthens our position as a growing, independent creative experiences group.

Where Because once operated from just a single office in London, today our global group of creative studios proudly works with major clients such as BP, Coca-Cola, Continental Tyres, Hasbro, Fosters, Hive and Dropbox.

The move into Dubai reinforces our position as global brand experience specialists. We help brands realise their marketing ambitions through memorable and magical live, digital and virtual experiences. We take a strategic approach to brand storytelling that is imaginative, immersive and emotive.


We work cross-channel and have creative studios in London, Sydney, Auckland and Dublin, with three more offices planned for the future. 

We are extremely excited by all the opportunities the new MENA market presents for us as a business. The world is becoming increasingly smaller and being able to provide clients with a truly global solution to their marketing strategies is a key part of our growth plans.


“I am proud to be officially opening the doors of the new Because office here in Dubai, bringing our expertise to the UAE and contributing to the growing Because network,” says Katie Penfold, Acting Managing Director at Because AE.

“While we have a rich pedigree in live marketing, in recent years we have also established strong credentials in digital and virtual experiences, with the latter being created and produced in-house.”

We’ll also be hosting our first award-winning experiential & virtual masterclass in February 2018. We’ll showcase the most exciting experience-first marketing campaigns from around the world. Attendees will also get to try out the latest cutting-edge immersive technologies. You can register your interest to attend here

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I'm an award-winning entrepreneur, a passionate business mentor, and I believe that great things can happen when we work together to help others.