Because continues Australian expansion with new offices in Melbourne


After launching in Sydney over six years ago (and New Zealand last year) we thought it was about time Because headed south and made its mark in Melbourne. 

I’m thrilled to be heading up operations in Melbourne after working at our Sydney office for the past five years. I’ve set up my new home in sunny St. Kilda and our office in ‘swanky’ Collins St.Melbourne1

Opening up an office in Melbourne was a natural choice for Because as our team already spend a lot of time down here. Melbourne is like my second home and I’ve worked on a number of incredible events here including the Australian Open, Midsumma and The Royal Melbourne Show.

Additionally, our clients had been asking us when we were going to set-up shop in Melbourne, so we knew the demand was there. As an experiential agency in the ‘face-to-face business’, we knew it was critical to have a physical presence in Melbourne so we could engage directly, in-person with our clients to further develop our relationships.

The response has been overwhelming – we’ve been meeting with lots of prospects and reigniting old conversions from the past. We’re truly excited about the opportunities on offer in Melbourne.

And while it just got bumped from the number 1 spot, Melbourne is still the world’s second most livable city – and I can see why. Melbourne is a very event-driven city: it plays host to some of the country’s biggest events, like the Melbourne Cup, Australian Open and the AFL Grand Final – they love their footy down here!

Although moving here on the first day in winter probably wasn’t the best choice, I’ve noticed the weather doesn’t hold the Melburnians back – I can already tell they love to get out and get involved in local events and activities. So I’ve decided to embrace the cold along with the ‘4 seasons in 1 day’ and I’m told it’s been the mildest winter yet – so I have no complaints.

I’ve been exploring the famous hidden laneways and arcades but I know I haven’t even touched the surface of what this city has to offer.

I’m also excited to be hosting our first post-launch masterclass in Melbourne this month. We’ll be holding our award-winning session at The Creative | 09.01, Space&Co. More information and registration details can be found here.

Author bio


I’m a media and marketing all-rounder, with 15 years’ experience across a range of channels. I’m fascinated by the shop floor and ‘real world’ and love getting out in the field, experiencing the action first-hand, and gathering and sharing consumer insights and knowledge.