BEcause Brings Live Young message to life for Evian


Later this month, BEcause Australia will launch an experiential campaign for leading water brand, Evian, recreating childhood memories on Bondi Beach.


The experiential campaign is part of the brand’s global Live Young strategy and this campaign will mark the brand’s first appointment of an Australian-based brand experience agency.

Meredith Cranmer, Business Director at BEcause Australia said:

“We’re really proud to be working with such a well-loved and established brand.  The Evian Live Young platform is something we can all relate to, and it has been great to translate this in an Australian context to develop an experience that is engaging and fun.  We look forward to helping people Live Young this Spring!”

BEcause was appointed to the experiential brief following a two way pitch against an undisclosed agency.

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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.