Because Boursin Sensorium campaign wins UK Event Award


Because are thrilled to announce that we’ve won The UK Event Award in the category for Best Use of Event Technology of the Year for our Boursin Sensorium campaign. 


The judges had the following to say about our win:

“The winner in this category goes to a stand out entry. The judges described it as tech with purpose, very clever and mentioned how it brought the brand to life.” 

This is the second industry award we’ve won for the campaign: last month we were awarded the 2015 Masters of Marketing Award in the Events and Experiential category for our Boursin Sensorium campaign. 


The UK Event Award results were revealed at the black-tie awards dinner tonight at the Marriott Grosvenor Square Hotel. 

ukeventaward2-1.jpgThe UK Event Awards recognise and reward the best in Britain’s events industry and were open to event organisers, marketers and suppliers.


Judges for the event included big names from the events industry, such as Lynn Lester, Managing Director of Events for The Drum and Emma Barrow, Head of Events at Somerset House. 


If you haven’t seen the campaign, take a look at our case study video below or read about the results here. For more indepth results, request access to our Boursin Sensorium evidence case study

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.