Because Boursin Sensorium campaign shortlisted for The Masters of Marketing Awards 2015


We’re chuffed to announce we’ve been shortlisted for The Masters of Marketing Awards 2015 for our work on the Boursin Sensorium campaign.

Awards update: Are you heading to The Masters of Marketing awards? Come check out our stand in The Masters Gallery, where you can take part in our Boursin Sensorium Oculus Rift virtual reality experience firsthand.

The Masters of Marketing awards reward innovation, excellence and ‘true mastery’ across different marketing disciplines. Take a look at the final shortlist here.


Winners will be chosen by a panel of 60 of the most influential marketers in the biz. The panel is overseen by President of Judges Anna Hill, CMO for the Walt Disney Company for UK & Ireland.

The awards are part of The Festival of Marketing, a two day event for marketers to help them learn, connect and shape their thinking about the future of marketing.


This year, the festival features the largest speaker line-up in its history, with 200+ speakers including a record number of CEOs and CMOs. The event is fully loaded with useful info – featuring 160+ hours of content across 12 stages covering everything from top-line strategy to coal-face best practice.


The Masters of Marketing award winners will be announced at the event, taking place at the Tobacco Dock in East London on the 11th & 12th of November. The intimate, stand-up ceremony will be held in the Masters Gallery where all the shortlisted work will be curated and exhibited, allowing visitors to discover the best work and to find out why the judges shortlisted each entry.

We’re honoured to have been shortlisted and we’re keeping our fingers crossed for a big win. Stay tuned for an update on 12th November!

If you haven’t seen the campaign, take a look at our case study video below or read about the results here:

Inspired by the Boursin Sensorium campaign? Find out how you can unleash the power of experiential for your brand. Download our free eBook now. 

Ready to crush your next campaign? Start by giving us a shout here. 

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.