Because Australia strengthens team with three new recruits


Because Australia has strengthened its team with three new appointments, following the recent growth of the business.


Gareth Brock joins Because as Client Development Director, whilst Stephanie Babin has joined as Account Manager. Nartira Carlson also adds to the team as Senior Activation Manager for Staff Republic @ Because, the agency’s in-house field staffing division.

Gareth is an accomplished & award winning senior leader and brings over 15 years experience to the Because team spanning a range of categories including liquor, consumer electronics, pharmaceutical, FMCG, and not for profit. Prior to joining Because, Gareth was Senior Account Director at shopper marketing agency Evocatif. Before that, Gareth founded and directed boutique below the line agency iCRE8.

Gareth Brock, Client Development Director at Because, said:

“I’m very proud to be joining the Because team at such an important phase of the business growth. My experience in a variety of channels help me shape campaigns that not only drive consumer and shopper engagement but also get retailer buy-in to ensure success. This will definitely be an asset to BEcause.”

Stephanie Babin joins Because from a PR background in North America, working mainly in the technology sector for agency Hill + Knowlton, before touring Australia with Cavalia, the largest touring show in the world.

Nartira Carlson will be supporting Because’s ongoing campaigns and new business development at the Staff Republic. Before joining Because, Nartira worked at Traffik Marketing and Onepartners in house promotional staffing divisions.

Meredith Cranmer, Managing Partner of Because, comments:

“These new recruits join us at a very exciting time for Because. Our business is experiencing phenomenal growth and our priority is to recruit the very best talent to meet the needs of our clients”. 

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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.