Get schooled:
     

Share this page

BEcause Australia and Westpac work together to inspire university students across Australia to Dream Big at this year’s O Week

By Meredith Cranmer

Using virtual reality, the O Week activation took students to another world to show them what they can experience for real with the support of Westpac.

Students were invited to take a seat in one of four Westpac red chairs and go on a journey of aspiration and desire using Samsung Gear VR headsets. 

westpac_because_36.jpg Participants could be transported to a travel destination, take part in a thrilling experience or enjoy an entertaining tech adventure.
IMG_6821.jpg

Local Westpac branch teams were on site to provide information on Westpac Student accounts and invite them to visit the branch for a one-on-one meeting with a bank manager.

westpac_because_29.jpg

To help students get on their way to their next adventure, they were also invited to enter into the free prize draw for the chance to win a $1000 STA travel voucher.

westpac_because_09.jpg

Katheryn Chambers, State Marketing Manager, Queensland said “BEcause Australia shared our desire to connect with students in a way that was interesting and different from other exhibitors. They helped us bring the Westpac brand to life with a simple but effective set across four states and five events.’’

westpac_because_32.jpg

Gareth Brock, Client Development Director at BEcause Australia said: “The Westpac O Week activation shows how new emerging technologies like virtual reality can be used to disrupt and engage while creating memorable experiences. For this project we used existing content allowing us to stay true to the brand promise in a very cost effective way - and elevated the brand in the minds of an often fickle audience.”

westpac_because_26.jpg

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

New Call-to-action
BX_Icon.png