We're thrilled to welcome Gavin Coffey to the Because team as Global Digital Director.
Gavin will be responsible for driving our digital offerings and amplification capabilities forward for new and existing clients alike. Part of our mission for 2018 is to keep digital at the forefront of our brand experiences to help extend the reach and impact of each campaign.
Gavin joins us with a strong digital background amassed at agencies including Drury | Porter Novelli, Teneo PSG and Thinkhouse. He's created and implemented digital, social media and PR strategies for some of Ireland’s biggest brands, including Vodafone Ireland, Heineken, Three Mobile, AIG Ireland, Dublin Zoo and Audi, and is adept at bringing brands to life in compelling fashion; marrying live and digital experiences with user journeys.
“I’m deeply passionate about the importance of storytelling across digital channels,” says Gavin Coffey. “The nature of media has changed, and there is now so much content on offer, as audiences engage with brands in 24/7 live environments. In today’s world, brands must be committed to producing and sharing the strongest possible content in a myriad of ways to win their audience’s attention.”
“New and emerging digital technologies are breathing new life into live experiential events, turning local brand experiences into viral moments that millions can enjoy. With the likes of virtual reality, augmented reality, live broadcast, AI and other technological innovations continuing to push the boundaries of what is possible, I’m looking forward to helping ambitious brands in Ireland and beyond to deliver meaningful, memorable and magical live, digital and virtual experiences.”
We know more and more brands are considering new and innovative opportunities to motivate fans to create and share content, and to engage within digital environments. This can only ever be achieved by tapping into experiences that audiences care about and that matter to them.
As a business, we’re passionate about telling powerful and fascinating stories through content. Now, with Gavin’s appointment, we will be providing our clients with even greater access to the latest digital amplification strategies and emerging technologies to produce content that audiences will be only too glad to engage with, respond to, like and share.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.