Bâtiment: mirrored art installation delights Parisians
We love this interactive art, which is currently on display in Paris.
A façade of a building, complete with internal lights and weathered brickwork lies flat on the ground. A giant mirror looms above and when people interact with the building on the ground the reflection makes it look like they are hanging off the window ledges. It is a fantastic illusion and was created to encourage audience participation and foster a sense of community. Photos of seemingly daring poses posted online has meant that interest in this installation has spread far and wide. We expect to see much more coverage appear as the installation will remain in place until the beginning of March.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.