Bare-chested delights for Danone


We recently ran a tempting sampling campaign encouraging consumers to try Danone’s new luxury Greek-style yogurt, Oykos.


In line with Danone’s television advert featuring Britain’s Got Talent judge, Amanda Holden, the yogurt was handed out by bare-chested male models at four London train stations and Westfield shopping centre, from a glamorous Greek-inspired stand.

The tasty chaps caught the eye of many a passing lady and worries of delayed trains or crammed carriages seemed to melt away!  Scrumptious yogurt and delicious men, what a treat! 


Anna Bradshaw, Account Director, Because comments: “Danone has developed Oykos to be wonderfully thick and creamy – a real taste of luxury!  With this sampling activity we wanted to show people on the go that we all have time to be swept off our feet and indulge in a little luxury.”

Fancy seeing a bit more? You can watch the campaign video on our YouTube channel!

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.