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Bare-chested delights for Danone

By Joss Davidge

We recently ran a tempting sampling campaign encouraging consumers to try Danone’s new luxury Greek-style yogurt, Oykos.

Oykos-1

In line with Danone’s television advert featuring Britain’s Got Talent judge, Amanda Holden, the yogurt was handed out by bare-chested male models at four London train stations and Westfield shopping centre, from a glamorous Greek-inspired stand.

The tasty chaps caught the eye of many a passing lady and worries of delayed trains or crammed carriages seemed to melt away!  Scrumptious yogurt and delicious men, what a treat! 

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Anna Bradshaw, Account Director, BEcause comments: “Danone has developed Oykos to be wonderfully thick and creamy – a real taste of luxury!  With this sampling activity we wanted to show people on the go that we all have time to be swept off our feet and indulge in a little luxury.”
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Fancy seeing a bit more? You can watch the campaign video on our YouTube channel!

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