A French online dating website has launched a touring experiential campaign to showcase some of the "products" it has on offer.
A selection of men have been boxed up and positioned in stores across the country. The shopping reference runs through the entire set up of the highly popular dating site - where users can put potential matches into a "shopping basket" and the company promises "fast delivery".
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.