"Bag a bloke" - Because

A French online dating website has launched a touring experiential campaign to showcase some of the “products” it has on offer.

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A selection of men have been boxed up and positioned in stores across the country. The shopping reference runs through the entire set up of the highly popular dating site – where users can put potential matches into a “shopping basket” and the company promises “fast delivery”. Adopteunmec2

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

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