Vanessa Green


    Vanessa Green

    I’m a self-confessed content obsessive, using my journalism background to develop laser focused digital content to support our marketing strategy. You’ll never see me more excited than when I’ve found the perfect messaging for a campaign - or when I’ve won a game of Scrabble.
    Vanessa is the Global Content Director at Because.

    Blog posts by Vanessa Green

    19-03-2019 | 6 min read

    Why blockchain is the future of marketing

    Do you hear the word blockchain and panic sets in? “What is it?” “How do I use it?”“What are bitcoins?”

    08-03-2019 | 2 min read

    Celebrating International Women's Day 2019 with the leaders of Because

    From protests and female-focused seminars to art shows and business workshops, the voices of women around the globe will send out an important message today: We want balance.

    25-02-2019 | 4 min read

    Big Interview – Paddy Davis of Because on The World of Experience

    The world of entertainment is all about creating an experience that people will enjoy.  That translates to the business world as well and experiential marketing has become one of the hottest areas in marketing.

    23-11-2018 | 2 min read

    Meet Rachel Potter, our newest Account Manager in Australia

    You know what it's like when you head out to a party, and tell yourself you're only going to hang around for an hour or so, but then it's such a rager that you end up staying until like 4am? 

    07-11-2018 | 1 min read

    Check out the new Because website

    We got a makeover! 

    30-10-2018 | 1 min read

    Meet Chris Edwards, our Head of Design in the UK

    Talented designer? Check. World-class photographer? Check. Aspiring eye-wear model? Check. (OK, maybe not the last one - but he could be!).

    11-09-2018 | 2 min read

    Meet Sarah Kelly, our Junior Account Executive

    There's nothing more impressive than an entrepreneurial spirit - especially if that entrepreneur happens to be fresh out of uni!

    30-08-2018 | 1 min read

    Because Ireland names new Managing Director amid agency growth

    We're thrilled to announce that Paddy Davis will take over as Managing Director at Because Ireland, overseeing the future growth and expansion of the business.

    23-08-2018 | 2 min read

    Meet Vanessa Green, our Global Content Director

    There’s nothing quite as strange as having to interview yourself for a staff profile, and yet, here we are.

    24-07-2018 | 2 min read

    Meet Emma Browne, our Senior Account Director in the UK

    There's busy - and then there's working-mum-with-a-two-year-old-who-is-also-renovating-her-house-and-is-an-aspiring-music-video-star busy. Meet Emma Browne. 

    20-07-2018 | 1 min read

    Because shortlisted for two 2018 UK Agency Awards

    We're thrilled to announce that we've been shortlisted for two 2018 UK Agency Awards.

    08-06-2018 | 2 min read

    Meet Andrew Boland, our Account Director in Dublin

    There are some marketers that have been in this game a long, long time.

    15-05-2018 | 2 min read

    Meet Mark Waters, our new Account Director in NYC

    We're in a New York state of mind this week, talking to one of our newest team members, Mark Waters.

    02-01-2018 | 1 min read

    Burger King France gives Facebook fan the ultimate Christmas present

    Many brands pulled out all the stops to surprise and delight their fans over the Christmas period, but one brand in particular delivered a spectacular stunt to end the year on.

    11-10-2017 | 2 min read

    New research from Because explores the ‘Influence of Experience’

    Friends and family are on average four to five times more likely to influence people’s brand purchases than famous ‘influencers’, according to our exclusive new research of 1,000 UK consumers aged 18-40.

    13-09-2017 |

    Because win Best Marketing Strategy for Agency Growth at 2017 UK Agency Award

    We're chuffed to announce that we've won a 2017 UK Agency Award - two years running!

    24-07-2017 | 1 min read

    Because shortlisted for two 2017 UK Agency Awards

    We're thrilled to announce that we've been shortlisted for two 2017 UK Agency Awards.

    07-03-2017 | 3 min read

    International Women's Day 2017: The women that inspire us

    Around the world, 8 March marks International Women's Day (IWD), which celebrates the economic, political and social achievements of women.

    06-03-2017 | 1 min read

    Because to present at CharityComms Content Marketing Conference

    We're pleased to announce we'll be presenting at this year's CharityComms conference entitled Content marketing – planning, delivering and distributing stand-out content.

    24-02-2017 | 1 min read

    Are you ready to ADD Positivity?

    A big difference can be made by taking the smallest of steps.

    24-01-2017 | 1 min read

    UK Events Week: Get tickets to exclusive VR-focused seminar featuring BEcause and Cancer Research UK

    Interested in how VR is changing the face of experiential marketing? 

    06-12-2016 | 1 min read

    Because spreads Christmas goodwill around the world

    Christmas is a time for giving - and helping out those in need is a cause near and dear to our heart, and a fundamental part of our company values, at Because. 

    09-11-2016 | 1 min read

    Boursin Sensorium wins Event Technology Award

    We're excited to announce our Boursin Sensorium campaign for Bel UK has won an Event Technology Award. 

    18-10-2016 | 2 min read

    Because gives back with global charity work

    Given the frenetic pace of our business, it's easy to forget about the world outside us and how we can make a positive impact beyond our office walls.  

    17-10-2016 | 1 min read

    New partner Because Ireland join the Because family

    We're thrilled to welcome Because Ireland (formerly Imagine) to the Because family! 

    22-09-2016 | 1 min read

    Experiential campaign takes off for Qatar Airways

    Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre, delivered by Because.

    15-09-2016 | 1 min read

    Because wins two UK Agency Awards for Best Event and Best Content Marketing

    We're proud to announce that we've won two UK Agency Awards. 

    29-07-2016 | 1 min read

    Boursin Sensorium shortlisted in The Drum Dadi Awards

    We're excited to announce that our Boursin Sensorium campaign has been shortlisted in The Drum Dadi Awards.

    26-07-2016 | 1 min read

    Will Young tests WWF-UK’s VR Tiger Experience

    British singer-songwriter and WWF-UK brand ambassador Will Young has just become the first person to experience a pioneering new virtual reality campaign that highlights the plight of wild tigers.

    22-07-2016 |

    Boursin Sensorium shortlisted for three Event Technology Awards

    We're chuffed to announce our Boursin Sensorium campaign for Bel UK has been shortlisted for three Event Technology Awards. 

    22-07-2016 | 1 min read

    Because shortlisted for three UK Agency Awards

    We're proud to announce that we've been shortlisted in three categories for the UK Agency Awards. 

    21-07-2016 | 2 min read

    Virtual reality lies at the heart of new WWF tiger campaign

    Because is proud to be working with the WWF on their new “Tiger Experience” campaign, which will use a virtual reality and CGI experience to raise awareness and funds to protect the world's wild tiger population.

    19-07-2016 | 1 min read

    Because CEO Sharon Richey shortlisted for Forward Ladies 'Women in Business' Award

    We're chuffed to announce that Sharon Richey has been shortlisted for three Forward Ladies 'Women in Business' Awards.

    21-04-2016 | 1 min read

    Nescafe’s experiential pop-up unites neighbours

    Everybody needs good neighbours.

    18-04-2016 | 1 min read

    Boursin Sensorium shortlisted for two IPM Awards

    The BEcause team are thrilled to learn Bel UK's Boursin Sensorium campaign has been shortlisted for two IPM Awards.

    01-04-2016 | 1 min read

    Because to conduct all client meetings via Virtual Reality

    Experiential agency Because has announced that all future client meetings will be held using Virtual Reality (VR) headsets, eliminating the need for face-to-face meetings.

    22-02-2016 | 1 min read

    Because launches global partnership initiative

    This year we’re spreading the Because love across the world with the launch of a pioneering global partnership service.

    23-09-2015 | 2 min read

    10 unusual marketing job titles

    Wizards, warriors and overlords, oh my! 

    13-09-2015 | 4 min read

    HubSpot's Inbound 2015 Conference - Day 4

    I’m not going to lie friends, I’m absolutely shattered.

    11-09-2015 | 2 min read

    HubSpot's Inbound 2015 Conference - Day 3

    Sweet lord, conferences are tiring.

    10-09-2015 | 3 min read

    HubSpot's Inbound 2015 Conference - Day 2

    My father always told me to make sure I was never the smartest person in the room.

    08-09-2015 | 2 min read

    HubSpot's Inbound 2015 Conference - Day 1

    Greetings from sunny Boston!