I’m a self-confessed content obsessive, using my journalism background to develop laser focused digital content to support our marketing strategy. You’ll never see me more excited than when I’ve found the perfect messaging for a campaign - or when I’ve won a game of Scrabble.
Vanessa is the Global Content Director at Because.
The world of entertainment is all about creating an experience that people will enjoy. That translates to the business world as well and experiential marketing has become one of the hottest areas in marketing.
Friends and family are on average four to five times more likely to influence people’s brand purchases than famous ‘influencers’, according to our exclusive new research of 1,000 UK consumers aged 18-40.
Because is proud to be working with the WWF on their new “Tiger Experience” campaign, which will use a virtual reality and CGI experience to raise awareness and funds to protect the world's wild tiger population.