Tony Partridge

    Blog posts by Tony Partridge

    15-06-2017 | 2 min read

    How event sponsors can protect themselves during economic downturns

    Sponsors and rights holders need to factor in expected or actual economic downturns to their strategies.

    02-05-2017 | 3 min read

    5 critical things brands need to know about event sponsorship

    As a rights holder, I've negotiated and managed many millions of dollars worth of sponsorship from precinct activation to Stadium naming rights.