Sharon Richey

GLOBAL MANAGING DIRECTOR I'm an award-winning entrepreneur, a passionate business mentor, and I believe that great things can happen when we work together to help others.


How crushed film sets can change little lives for good.

A first-of-its-kind, sustainably-built Early Childhood and Development (ECD) centre for underprivileged children in Delft, Cape Town.


Log out of work and into life.

When I finished studying and entered the working world, I made a promise to myself that I would continue to foster my adventure-seeking self and I’m so glad I did. Here’s why...


Ready for a digital detox? We are!

It's time to turn off your devices and grab a well-earned beverage of choice...


Meet Luc Gendron, our new Project Controller

IPAs, local adventures, and American road trips: that’s what drives our new project managing guru. Here’s what we’ve uncovered on our latest Because talent acquisition.


Meet Katie Penfold, our new Managing Director

Market leader, passport stamp collector, cocktail authority and expert hugger; Team Because is lucky to have Katie as our new UK MD.


We’re evolving into the agency of the future

We’ve pushed ‘go’ on our evolution plan and the pieces are all comfortably falling into place – here's what we considered when conceptualising our agency of the future.


Creating a winning culture is like baking a rainbow cake. Here’s why.

Our Global MD, Sharon Richey, shares her top tips on how to build a company culture that will attract top talent.


Meredith Cranmer’s 10 reflection points to celebrate 10yrs of ANZ

There’s no secret to growing a healthy, happy agency business. It simply needs talent and tenacity. With Meredith at the helm, ANZ are a shining example of this.


Marketing and Sales: The ultimate B2B power couple

When Marketing & Sales works seamlessly together, you have a B2B solution that sells.