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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    Sharon Richey

    AUTHOR BIO


    Sharon Richey

    I’m an award-winning entrepreneur and am passionate about mentoring our senior management team. In the early '90s, I founded Because, now a growing, global creative experiences group. I strive to improve the lives of young people globally and believe great things can happen when we work together.
    Sharon is the Global CEO at Because.
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    Blog posts by Sharon Richey

    27-11-2019

    Land Rover creates 4XFAR festival to promote new Defender SUV


    Brands have long known the power of festivals for connecting with a millennial audience.

    07-11-2019

    MCM Comic Con London 2019


    It's a wrap!

    07-11-2019

    Airbnb partners with The Dodo to create unique animal experiences


    For the love of dog! If you’re not following an adorable pet with a big personality on social media, you’re seriously missing out.

    24-10-2019

    10 minutes with Amazon's nick robinson and eoghan blake


    Amazon is succeeding at storymaking.

    02-10-2019

    Old El Paso gives diners something to “taco ’bout”


    From the weird to the truly wonderful, pop-up restaurants are taking the UK by storm.

    12-09-2019

    10 minutes with Internet Matters CEO, Carolyn Bunting


    Internet Matters CEO Carolyn Bunting is creating a culture for online lives for children & young people.

    21-08-2019

    Brita tackles plastic pollution with clever Instagram campaign


    While some people buy bottled water for convenience, others prefer the taste over tap water.

    31-07-2019

    Nurofen tests the pain-relieving power of swearing


    For f*ck's sake. 

    17-07-2019

    KLM calls for people to fly less with a disruptive campaign


    How much carbon dioxide do you think each passenger emits on board a London to New York return flight?

    17-01-2019

    How we're giving back in 2019


    We want to start by saying thank you.

    10-12-2018

    Sharon Richey: Three things I’m excited for in 2019


    Before I look ahead to 2019, I must take a quick look back on what has been quite a year for Because.

    06-09-2018

    Because completes third Educare Centre in South Africa


    Earlier this year, we posted an update about our CSR initiatives for 2018 – including the work we do through Uthando, a non-profit and Fair Trade in Tourism accredited organisation, to help raise funds for life-changing community development projects in South Africa.