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Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    Sharon Richey

    AUTHOR BIO


    Sharon Richey

    I’m an award-winning entrepreneur and am passionate about mentoring our senior management team. In the early '90s, I founded Because, now a growing, global creative experiences group. I strive to improve the lives of young people globally and believe great things can happen when we work together.
    Sharon is the Global CEO at Because.
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    Blog posts by Sharon Richey

    02-10-2019

    Old El Paso gives diners something to “taco ’bout”


    From the weird to the truly wonderful, pop-up restaurants are taking the UK by storm.

    12-09-2019

    10 minutes with Internet Matters CEO, Carolyn Bunting


    Internet Matters CEO Carolyn Bunting is creating a culture for online lives for children & young people.

    21-08-2019

    Brita tackles plastic pollution with clever Instagram campaign


    While some people buy bottled water for convenience, others prefer the taste over tap water.

    31-07-2019

    Nurofen tests the pain-relieving power of swearing


    For f*ck's sake. 

    17-07-2019

    KLM calls for people to fly less with a disruptive campaign


    How much carbon dioxide do you think each passenger emits on board a London to New York return flight?

    17-01-2019

    How we're giving back in 2019


    We want to start by saying thank you.

    10-12-2018

    Sharon Richey: Three things I’m excited for in 2019


    Before I look ahead to 2019, I must take a quick look back on what has been quite a year for Because.

    06-09-2018

    Because completes third Educare Centre in South Africa


    Earlier this year, we posted an update about our CSR initiatives for 2018 – including the work we do through Uthando, a non-profit and Fair Trade in Tourism accredited organisation, to help raise funds for life-changing community development projects in South Africa.

    24-01-2018

    Because announce three key senior appointments amid further global expansion 


    We're chuffed to announced three key senior appointments, as our fast-growing agency continues its global expansion. 

    11-01-2018

    How we're giving back in 2018


    With 2018 upon us, it's important that we look at how Because as an agency can make a positive change in our communities and around the world.

    19-12-2017

    Sharon Richey: 3 things I'm excited for in 2018


    Taking the time to think about the year ahead - and what you want to achieve - is critical when running a business.

    21-11-2017

    Iminathi Educare & Thokozani Together Centre construction now completed


    For several years, Because has been working with Uthando, a non-profit and Fair Trade in Tourism accredited organisation, to help raise funds for life-changing community development projects in South Africa.