Meredith Cranmer


    Meredith Cranmer


    A proud Kiwi, living in Sydney with my English husband and two Aussie kids. An avid fan of music festivals, and keen ocean swimmer; I relish connecting talented people, and seeing the magical results they create for clients.

    Blog posts by Meredith Cranmer

    07-06-2022 | 2 min read


    POAPs. Essential collectibles or the pinnacle of all pointlessness? Will Proof of Attendance Protocols make the party live on.

    27-05-2022 | 3 min read


    Make-up artist. Restaurant hunter. Raver. Baker. Poker player. Boulderer. Is there no end to her talents? Thankfully, our team is going to reap all the benefits.

    02-12-2021 | 2 min read

    Brewing a Sustainable Culture in the Workplace

    We’re kicking single-use cups to the curb for good. Here’s why.

    22-11-2021 | 4 min read


    The fintech industry has rewritten the rules of banking, but their lessons don’t end there. Here’s marketing advice that can help any business.

    04-10-2021 | 4 min read


    We see the light at the end of the Covid tunnel: brands are going live, and they’re doing it in new, innovative (and Covid-safe) ways outside. Here are five of our favourite examples.

    27-09-2021 | 2 min read

    Archer Aviation Launch Event

    Step aside Apple. Archer Aviation just raised the bar for product launches leveraging immersive XR technology.

    16-08-2021 | 4 min read

    The Future of shopping: Transforming retail with five types of technology

    The pandemic has driven record sales for e-commerce, but that doesn’t mean brick-and-mortar retail is dead – it just needs a tech makeover. Here are our five biggest tech trends.

    21-01-2021 | 1 min read

    Dean & Monroe's Beautiful Bubbles and Stylish 'Staycay'

    Fashionable wine brand Dean & Monroe give their Style Series a hot new look for the summer! 

    03-12-2020 | 1 min read

    Toasting to Local Legends & Wilder Success

    Wild Turkey teamed up with Matthew McConaughey to give back to Local Legends and their communities with their ground-breaking 'With Thanks' platform.

    05-11-2020 | 1 min read

    Flavours with Altitude: A Virtual Coffee Journey at Great Heights

    A sensory journey that will guide you through the unique taste, smell and sound of the speciality coffee, Coffees from Peru have to offer. 

    22-10-2020 | 3 min read

    It’s a win win for collaborative client/agency partnerships

    Because, Qantas and Sydney Water bring home some metal from the Australian Marketing Institute Awards, and we are beyond proud.

    15-10-2020 | 4 min read

    The Future of Sustainability Relies on Big, Innovative Ideas

    Sustainability isn't going to be solved through money moves, power politics or traditional thinking. Here's why we're betting on the power of creative ideas.

    17-09-2020 | 1 min read

    A new vision for the AFA 2020 Conference

    Because AU and the AFA turn their traditional conference into a virtual event like no other.

    16-09-2020 | 4 min read

    Green is the New Black: The Good Business of Eco-Conscious Style

    Environmental moves are no longer just for hippy-style brands or corporate community projects; big brands have turned green, and not just for the planet, they’re doing it to make money too...

    13-08-2020 | 5 min read

    Our top seven examples of alcohol brands giving back

    We raise a glass to these seven brands and their smart strategies to support their customers and communities.

    23-07-2020 | 1 min read

    New Zealand Aids Foundation appoints Because as partners for Big Gay Out

    Ready for the "biggest, gayest" Ending HIV Big Gay Out' event yet?

    10-06-2020 | 5 min read

    Because trials virtual experiences

    We say that necessity is the mother of invention.

    03-06-2020 | 3 min read

    Influencers + live streaming = the future of E-commerce

    Selling products on live streams is no longer just a trend with Alibaba set to recruit over 1 million influencers.

    20-04-2020 | 4 min read

    Shopstreaming is going to change the way everyone shops, here's why

    Streaming combined with ecommerce – it’s the new power couple of retail.

    18-03-2020 | 1 min read

    Supermarkets combat corona panic-buying with hours for vulnerable customers

    With many of us thinking about the Cornovirus pandemic and little else, it is easy to become swept up in the doom and gloom.

    26-02-2020 | 1 min read

    Bumble brings famous Queen Bee throne to Sydney’s 2020 Mardi Gras

    One of the biggest nights on the LGBTQI+ calendar.

    18-12-2019 | 1 min read

    Hyundai Australia creates quirky 4-second ads you won’t forget

    Do you ever feel like our attention spans are getting shorter?

    11-12-2019 | 1 min read

    Bonds LGBTQ+ Christmas campaign gets people talking

    Does underwear make for a good Christmas gift?

    11-12-2019 | 3 min read

    10 minutes with Pinnacle Drinks' Maxine Haywood

    Making aspirational wine accessible to premium wine drinkers in an overcrowded market poses an interesting challenge.

    28-11-2019 | 3 min read

    Meet the man behind our recent agency of the year win, Gareth Brock

    And the winner is...*drops the mic*

    27-11-2019 | 1 min read

    Bombay Sapphire stirs up creativity with Sydney Airport pop-up

    There are two types of people in airports.

    22-11-2019 |

    B&T Agency of the Year award goes to Because ANZ

    We're delighted to announce.

    21-11-2019 |

    Because ANZ suit up as finalists for the B&T Awards in Sydney

    We couldn't be prouder.

    18-09-2019 | 2 min read

    KFC helps couples put a wing on it with new wedding planning service

    Wedding planning takes a lot of time and effort, inevitably causing a huge amount of stress.

    11-09-2019 | 2 min read

    The Seven Sins of Sampling

    Sampling is a tried and tested form of marketing, and one that can deliver enormous brand value when well executed.

    20-06-2019 | 4 min read

    Samsung's Electric Playground: the most ambitious Vivid Sydney spectacle yet

    We've been long-time fans of Samsung's experiential activations.

    11-06-2019 | 2 min read

    Uber offers once-in-a-lifetime Great Barrier Reef experience

    The Great Barrier Reef is under threat. Human influence is slowly destroying it.

    28-05-2019 | 2 min read

    Deliveroo delivers off the wall takeaway stunt

    Considered one of the greatest wonders of the world, the Great Wall of China is a spectacular sight to behold.

    21-05-2019 | 1 min read

    Digital-only blockchain clothing makes stunning debut in NYC

    Blockchain technology is still a novel concept to many marketeers.

    14-05-2019 | 1 min read

    London calling! WestJet gives back to consumers with adventurous spirit

    The classic red telephone box has become a British icon, well-recognised throughout the world.

    30-04-2019 | 1 min read

    McDonald’s India purposely serves up wrong orders to drive people to the polls

    The political landscape in India is changing rapidly, with the general election saturating news channels, social media platforms and even social gatherings.

    23-04-2019 | 2 min read

    The North Face campaigns for Earth Day to be a National Holiday

    With our increasingly busy, online lives many of us don’t find time to get outside and explore.

    09-04-2019 | 1 min read

    Deliveroo delights peckish passersby with an edible burger billboard

    On a long drive it’s not unusual to see a plethora of static billboards doing their very best to tempt you in to the nearby fast-food joint.

    19-03-2019 | 2 min read

    Cheerios and Nature Valley use AR technology to help save bees

    If the bees disappear, they’ll take us with them.

    19-02-2019 | 4 min read

    How Tourism Australia's Crocodile Dundee campaign won the Super Bowl

    Each month, as part of our Extraordinary Minds series, we profile a professional who is doing incredible things in their field.

    07-02-2019 | 3 min read

    How Showpo's marketing strategy made it a $30M company in just Eight years

    Each month, as part of our Extraordinary Minds series, we profile a professional who is doing incredible things in their field.

    29-01-2019 | 1 min read

    Doritos crumby problem solved with special towel bag

    Video games and tortilla chips go hand-in-hand, but there’s one small problem that plagues gamers worldwide.

    11-01-2019 | 4 min read

    How this Australian fertility clinic changed the IVF marketing game

    Infertility affects approximately one in six couples globally, impacting as many as 186 million people worldwide.

    08-01-2019 | 2 min read

    Dream destinations determined by eye-tracking technology

    We may think we know what our dream holiday destinations are, but to what extent do we really know, and how truthful are we about where we want to travel?

    18-12-2018 | 2 min read

    Caught in the act! Philadelphia launches Double Diptector bowl

    You’re at a party. There’s a table with delicious finger food and dips.

    11-12-2018 | 1 min read

    Burger King targets McDonald’s with Whopper Detour stunt

    Burger King is no stranger to outlandish experiential pranks and tongue-in-cheek mockery of rivals.

    11-12-2018 | 1 min read

    Meredith Cranmer: Three things I'm excited for in 2019

    2018 has been a year of change for Because Australasia – we’ve opened a new office, welcomed team members back from global secondments and been shortlisted for Agency of the Year!

    27-11-2018 | 1 min read

    Instaworthy billboards tackle tiredness behind the wheel

    Planning a long journey?

    23-10-2018 | 2 min read

    Red Bull brings the world’s largest sequencer to iconic Berlin nightclub

    Red Bull is almost as well known for its outlandish marketing stunts as it is for its products.

    17-10-2018 | 1 min read

    Stéph Babin returns to Because Australia as Senior Account Director

    We're thrilled to announce that Stéph Babin has returned to work at our Australian office and has been promoted to Senior Account Director.

    25-09-2018 | 2 min read

    Social media influencers prove they will do anything for an Oreo

    When it comes to delivering an impactful influencer campaign, a straight product seeding approach isn’t always enough to convert viewers to consumers.

    10-08-2018 | 1 min read

    We want you! Because is searching for New Zealand's best brand ambassadors

    To deliver an unforgettable brand experience you need unforgettably amazing promotional staff.

    18-07-2018 | 5 min read

    Samsung Australia’s most successful experiential campaign: The Night. Reimagined at Vivid Sydney

    We’re big fans of Samsung - and we've been following the experiential work they've been doing for many years.

    04-05-2018 | 1 min read

    Because Australasia shortlisted for 2018 Mumbrella Award

    We're thrilled to announce that Because Australasia has been shortlisted for a 2018 Mumbrella award. 

    21-02-2018 | 1 min read

    Because listed in top 100 Coolest Companies in Australia

    We’re stoked to announce that we’ve been listed in the Top 100 Coolest Companies in Australia in the annual Australian Anthill Cool Company Awards.

    19-12-2017 | 2 min read

    Meredith Cranmer: 3 things I’m excited for in 2018

    As I look back on 2017 and start planning for 2018 three key points are front of mind.

    22-09-2017 | 2 min read

    Meet Corinna Homer, Because New Zealand's new Business Director

    Earlier this year, we announced we were continuing our global expansion with a new office in New Zealand

    20-09-2017 | 1 min read

    New World’s Little Garden experience delights children at Auckland’s Starship Hospital

    New World, the 100% New Zealand owned and operated supermarket chain, is celebrating the launch of this year’s Little Garden, by providing a memorable and personal two-day experience to Starship’s ‘Little Stars’.

    11-09-2017 | 1 min read

    Looking for a new role filled with incredible perks? Join the team at Because Australasia

    Are you sitting at your desk reading this, bored and wondering if there's a better job out there for you?

    22-08-2017 | 1 min read

    Because Australasia announces 30% growth and new Managing Partner

    We're excited to announce that Gareth Brock has been promoted to Managing Partner of our Australasian office, and that we've achieved a 30% year on year increase in revenues for the region.

    25-01-2017 | 1 min read

    Because continues global expansion with launch in New Zealand

    It’s been a wild ride since we launched Because Australia in Sydney more than 5 years ago.

    25-01-2017 | 2 min read

    Woolworths serves up multi-sensory food experience at Australian Open

    Woolworths, the fresh food people, will be taking tennis fans on a unique food journey through a multi-sensory brand experience at this year’s Australian Open Tennis Championships.

    09-11-2016 | 1 min read

    Tony Partridge joins Because Australia as non-executive director

    We're thrilled to announce the appointment of a new Non-Executive Director, Tony Partridge, to our growing Australian team.

    14-09-2016 | 1 min read

    Because join forces with Mollison Communications for Cirque du Soleil

    Here at Because Australia, we’re very excited to be collaborating with Mollison Communications on a new campaign to promote Cirque du Soleil’s Kooza.

    11-08-2016 | 2 min read

    How sports sponsorships can help maximise the reach of your experiential campaign

    Big things are happening in the world of sports sponsorship.

    19-07-2016 | 1 min read

    Because help Woolworths offer a 'Taste of Home' campaign to Australian Olympic and Paralympic team

    Because is excited to be helping Woolworths, the official supermarket and fresh partner of the Australian Olympic and Paralympic Team, support their sponsorship with an integrated ‘Taste of Home’ campaign.

    19-05-2016 | 1 min read

    The Zespri Sun-Up: sign up for a free morning workout session

    This June, Because Australia will collaborate with Zespri SunGold Kiwifruit to bring radiance and feel-good vibes to the heart of Sydney. 

    18-05-2016 | 4 min read

    What I learned 5 years after launching an experiential agency

    Five years ago this month, I started Because Australia with the support of our UK office under Sharon’s mentorship.

    01-04-2016 | 1 min read

    The Woolworths Kitchen: a new inspiring way of celebrating food

    Because Australia have just wrapped Woolworths Royal Easter Show for 2016, and it’s another gold winning year for Best Sponsor Activation.

    01-03-2016 | 1 min read

    Because Australia and Westpac work together to inspire university students across Australia to Dream Big at this year’s O Week

    Using virtual reality, the O Week activation took students to another world to show them what they can experience for real with the support of Westpac.

    01-02-2016 | 2 min read

    Because gives back to the Salvation Army's Salvos Store

    Earlier this week I spent a day volunteering at the Gladesville Salvation Army (Salvos) store in Sydney.

    29-01-2016 | 1 min read

    Because Australia launch AGL Mid Summa experiential campaign

    Because Australia helped AGL Energy (AGL) celebrate the launch of Melbourne’s Midsumma Festival at the Carnival and T dance in Alexandra Gardens.

    26-10-2015 | 1 min read

    BEcause Australia listed as one of Australia’s fastest growing start-ups

    BEcause Australia are proud to announce being listed in BRW’s Fast Starters 2015.

    29-09-2015 | 1 min read

    BEcause launches a ‘Force of Nature’ for Nature’s Own at this year’s Floriade festival

    BEcause Australia has launched vitamin brand Nature’s Own first ever live activation at the 28th annual Floriade festival in Canberra.

    14-09-2015 | 1 min read

    BEcause launch eco fashion experiences for Salvation Army's, Salvos Stores

    BEcause Australia have wrapped up a series of eco fashion experiences for the Salvation Army’s, Salvos Stores.