Meredith Cranmer

    AUTHOR BIO


    Meredith Cranmer

    MANAGING PARTNER AU

    A proud Kiwi, living in Sydney with my English husband and two Aussie kids. An avid fan of music festivals, and keen ocean swimmer; I relish connecting talented people, and seeing the magical results they create for clients.
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    Blog posts by Meredith Cranmer

    17-09-2020

    A new vision for the AFA 2020 Conference


    Because AU and the AFA turn their traditional conference into a virtual event like no other.

    16-09-2020

    Green is the New Black: The Good Business of Eco-Conscious Style


    Environmental moves are no longer just for hippy-style brands or corporate community projects; big brands have turned green, and not just for the planet, they’re doing it to make money too...

    13-08-2020

    Our top seven examples of alcohol brands giving back


    We raise a glass to these seven brands and their smart strategies to support their customers and communities.

    23-07-2020

    New Zealand Aids Foundation appoints Because as partners for Big Gay Out


    Ready for the "biggest, gayest" Ending HIV Big Gay Out' event yet?

    10-06-2020

    Because trials virtual experiences


    We say that necessity is the mother of invention.

    03-06-2020

    Influencers + live streaming = the future of E-commerce


    Selling products on live streams is no longer just a trend with Alibaba set to recruit over 1 million influencers.

    20-04-2020

    Shopstreaming is going to change the way everyone shops, here's why


    Streaming combined with ecommerce – it’s the new power couple of retail.

    18-03-2020

    Supermarkets combat corona panic-buying with hours for vulnerable customers


    With many of us thinking about the Cornovirus pandemic and little else, it is easy to become swept up in the doom and gloom.

    26-02-2020

    Bumble brings famous Queen Bee throne to Sydney’s 2020 Mardi Gras


    One of the biggest nights on the LGBTQI+ calendar.

    18-12-2019

    Hyundai Australia creates quirky 4-second ads you won’t forget


    Do you ever feel like our attention spans are getting shorter?

    11-12-2019

    Bonds LGBTQ+ Christmas campaign gets people talking


    Does underwear make for a good Christmas gift?

    11-12-2019

    10 minutes with Pinnacle Drinks' Maxine Haywood


    Making aspirational wine accessible to premium wine drinkers in an overcrowded market poses an interesting challenge.