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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    Meredith Cranmer

    AUTHOR BIO


    Meredith Cranmer

    An entrepreneurial and passionate marketer, my career started in NZ working in radio. After moving to London and spending 10 years working in experiential marketing, I founded Because Australia in 2010. My focus is all about creative ideas that deliver measurable value for our clients.
    Meredith is the Managing Partner at Because Australasia.
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    Blog posts by Meredith Cranmer

    14-05-2019

    London calling! WestJet gives back to consumers with adventurous spirit


    The classic red telephone box has become a British icon, well-recognised throughout the world.

    30-04-2019

    McDonald’s India purposely serves up wrong orders to drive people to the polls


    The political landscape in India is changing rapidly, with the general election saturating news channels, social media platforms and even social gatherings.

    23-04-2019

    The North Face campaigns for Earth Day to be a National Holiday


    With our increasingly busy, online lives many of us don’t find time to get outside and explore.

    09-04-2019

    Deliveroo delights peckish passersby with an edible burger billboard


    On a long drive it’s not unusual to see a plethora of static billboards doing their very best to tempt you in to the nearby fast-food joint.

    19-03-2019

    Cheerios and Nature Valley use AR technology to help save bees


    If the bees disappear, they’ll take us with them.

    19-02-2019

    How Tourism Australia's Crocodile Dundee campaign won the Super Bowl


    Each month, as part of our Extraordinary Minds series, we profile a professional who is doing incredible things in their field.

    07-02-2019

    How Showpo's marketing strategy made it a $30M company in just Eight years


    Each month, as part of our Extraordinary Minds series, we profile a professional who is doing incredible things in their field.

    29-01-2019

    Doritos crumby problem solved with special towel bag


    Video games and tortilla chips go hand-in-hand, but there’s one small problem that plagues gamers worldwide.

    11-01-2019

    How this Australian fertility clinic changed the IVF marketing game


    Infertility affects approximately one in six couples globally, impacting as many as 186 million people worldwide.

    08-01-2019

    Dream destinations determined by eye-tracking technology


    We may think we know what our dream holiday destinations are, but to what extent do we really know, and how truthful are we about where we want to travel?

    18-12-2018

    Caught in the act! Philadelphia launches Double Diptector bowl


    You’re at a party. There’s a table with delicious finger food and dips.

    11-12-2018

    Burger King targets McDonald’s with Whopper Detour stunt


    Burger King is no stranger to outlandish experiential pranks and tongue-in-cheek mockery of rivals.