Katie Penfold

    AUTHOR BIO


    Katie Penfold

    MANAGING PARTNER AU

    I've been a valuable member of our senior team since the year dot and have amassed a tremendous amount of experience helping some
    of the world's biggest, and best loved, brands connect with people in extraordinary ways.
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    Blog posts by Katie Penfold

    07-08-2019

    Desperados virtually connects two house parties to form one Epic Party


    Nowadays, house party space can be limiting.

    24-07-2019

    McDonald's tour UK festivals in a fun McNugget Van


    Brits love a festival.

    09-07-2019

    Travel agent brings the world closer together with ‘collective tattoo’ experience


    We live in divided times.

    26-06-2019

    Trivial Pursuit Hotel allows you to pay for your stay with knowledge


    Board games have made a triumphant come back of late.

    11-06-2019

    Visit Xbox invites gamers to travel and explore virtual worlds


    Travel adverts with their panoramic shots of vivid landscapes are incredibly persuasive.

    12-03-2019

    T.J. Maxx Maxx-imises engagement with gamified pop-up installations


    Designer brands are a luxury that many of us want but simply can’t afford.

    05-03-2019

    Oreo takes it beyond the biscuit to target Gen Z consumers


    In an increasingly online world, more brands are looking at the value of e-commerce to drive overall revenue growth.

    26-02-2019

    The Hidden World: Walmart delivers magical VR-driven roadshow


    Have you always wondered what it feels like to fly?

    19-02-2019

    Porsche delights fans with the Cayenne Model Wall


    Sports cars maybe fast, sleek and highly desirable, yet with limited passenger space and a high price tag, they are an impractical dream for most people.

    12-02-2019

    Shutterstock brilliantly trolls Fyre Festival with idyllic stock images


    The Fyre Festival hit headlines for all the wrong reasons.

    05-02-2019

    Burger King ‘tricks’ social media influencers into promoting fries


    Why would Burger King like a random tweet from a digital influencer posted in 2010?

    29-01-2019

    Celebrate Valen-HEINZ Day with a serving of Ketchup Caviar


    Valentine’s Day can be expensive.