Katie Penfold

    AUTHOR BIO


    Katie Penfold

    MANAGING PARTNER AU

    I've been a valuable member of our senior team since the year dot and have amassed a tremendous amount of experience helping some
    of the world's biggest, and best loved, brands connect with people in extraordinary ways.
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    Blog posts by Katie Penfold

    02-04-2020

    Getting social on social - connecting is now more important than ever


    Pivoting your social and influencer marketing strategies given COVID-19.

    QUICK READ 

    20-02-2020

    KFC steps on to the catwalk with unique fried chicken Crocs


    Crocs are like the Marmite of footwear. Some love them, others hate them.  

    22-01-2020

    A dry spy! Daniel Craig goes alcohol-free in new Heineken ad


    Hold the martini. 

    08-01-2020

    Volkswagen creates touching tribute for VW Beetle


    If the Fifties were in black and white, then the Sixties were in Technicolor. 

    04-12-2019

    Snicker’s tricks hangry consumers into buying Bounty


    Whether you’re a Flake fiend or a Twirl girl it is fair to say we are a world of chocolate lovers.

    13-11-2019

    Samsung takes consumers to new heights


    Taking a quick ‘selfie’ has become a normal part of both our personal lives and social media feeds. It’s so simple. Even monkeys have mastered it!

    07-11-2019

    Burger King brings Call of Duty’s Burger Town to life


    Call of Duty fans were thrilled to hear that a new game, Modern Warfare, was joining the line-up and will be released in time for Christmas.

    30-10-2019

    Budweiser brews up Halloween 'Drink Wiser' campaign


    Halloween offers the perfect platform to create brand experiences to die for.

    22-10-2019

    Amazon launched voice-enabled smart home pop-up experience


    It's an all-in-one.

    25-09-2019

    LEGO urges children to rebuild the future in global campaign


    They may be small, but they are fierce.

    28-08-2019

    Oreo auctions cookies that have been licked by Lewis Capaldi


    Over the years, people have bid on some pretty weird items from celebrities in the name of charity.

    07-08-2019

    Desperados virtually connects two house parties to form one Epic Party


    Nowadays, house party space can be limiting.