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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    Katie Penfold

    AUTHOR BIO


    Katie Penfold

    I have a genuine love of brand experience and the way it impacts positively on consumer behaviour. I adore our clients, our work and our agency, and having been at Because since 2000, I've spent many years making some of the world’s biggest brands come alive.
    Katie is a Managing Partner at Because.
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    Blog posts by Katie Penfold

    25-09-2019

    LEGO urges children to rebuild the future in global campaign


    They may be small, but they are fierce.

    28-08-2019

    Oreo auctions cookies that have been licked by Lewis Capaldi


    Over the years, people have bid on some pretty weird items from celebrities in the name of charity.

    07-08-2019

    Desperados virtually connects two house parties to form one Epic Party


    Nowadays, house party space can be limiting.

    24-07-2019

    McDonald's tour UK festivals in a fun McNugget Van


    Brits love a festival.

    09-07-2019

    Travel agent brings the world closer together with ‘collective tattoo’ experience


    We live in divided times.

    26-06-2019

    Trivial Pursuit Hotel allows you to pay for your stay with knowledge


    Board games have made a triumphant come back of late.

    11-06-2019

    Visit Xbox invites gamers to travel and explore virtual worlds


    Travel adverts with their panoramic shots of vivid landscapes are incredibly persuasive.

    12-03-2019

    T.J. Maxx Maxx-imises engagement with gamified pop-up installations


    Designer brands are a luxury that many of us want but simply can’t afford.

    05-03-2019

    Oreo takes it beyond the biscuit to target Gen Z consumers


    In an increasingly online world, more brands are looking at the value of e-commerce to drive overall revenue growth.

    26-02-2019

    The Hidden World: Walmart delivers magical VR-driven roadshow


    Have you always wondered what it feels like to fly?

    19-02-2019

    Porsche delights fans with the Cayenne Model Wall


    Sports cars maybe fast, sleek and highly desirable, yet with limited passenger space and a high price tag, they are an impractical dream for most people.

    12-02-2019

    Shutterstock brilliantly trolls Fyre Festival with idyllic stock images


    The Fyre Festival hit headlines for all the wrong reasons.