Katie Penfold

    AUTHOR BIO


    Katie Penfold

    MANAGING PARTNER UK

    I've been a valuable member of our senior team since the year dot and have amassed a tremendous amount of experience helping some
    of the world's biggest, and best loved, brands connect with people in extraordinary ways.
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    Blog posts by Katie Penfold

    08-04-2021

    How to fit into a hybrid office 'environment'


    Top tips on how to integrate yourself into a physical/virtual global office.

    18-03-2021

    5 things to factor in when going live in the roaring Twenty Twenties


    Is your brand ready to rock live events in the roaring twenty twenties? Here are five points to help you create a live experience that was worth waiting for.

    11-02-2021

    Mapping out the next social media success


    Imagine you could read the future and bet on the next big thing in social media? Our Crystal Ball is here to help. Meet Pinza®, the future of smarter, and safer, social media.

    12-11-2020

    How to win Gen Z and influence TikTokkers


    The younger generations are more plugged-in and spoilt for choice than ever before. Here's how to cut through the noise and win over this audience. 

    02-04-2020

    Getting social on social - connecting is now more important than ever


    Pivoting your social and influencer marketing strategies given COVID-19.  

    20-02-2020

    KFC steps on to the catwalk with unique fried chicken Crocs


    Crocs are like the Marmite of footwear. Some love them, others hate them.  

    22-01-2020

    A dry spy! Daniel Craig goes alcohol-free in new Heineken ad


    Hold the martini. 

    08-01-2020

    Volkswagen creates touching tribute for VW Beetle


    If the Fifties were in black and white, then the Sixties were in Technicolor. 

    04-12-2019

    Snicker’s tricks hangry consumers into buying Bounty


    Whether you’re a Flake fiend or a Twirl girl it is fair to say we are a world of chocolate lovers.

    13-11-2019

    Samsung takes consumers to new heights


    Taking a quick ‘selfie’ has become a normal part of both our personal lives and social media feeds. It’s so simple. Even monkeys have mastered it!

    07-11-2019

    Burger King brings Call of Duty’s Burger Town to life


    Call of Duty fans were thrilled to hear that a new game, Modern Warfare, was joining the line-up and will be released in time for Christmas.

    30-10-2019

    Budweiser brews up Halloween 'Drink Wiser' campaign


    Halloween offers the perfect platform to create brand experiences to die for.