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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    Katie Penfold

    AUTHOR BIO


    Katie Penfold

    I have a genuine love of brand experience and the way it impacts positively on consumer behaviour. I adore our clients, our work and our agency, and having been at Because since 2000, I've spent many years making some of the world’s biggest brands come alive.
    Katie is a Managing Partner at Because.
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    Blog posts by Katie Penfold

    04-12-2019

    Snicker’s tricks hangry consumers into buying Bounty


    Whether you’re a Flake fiend or a Twirl girl it is fair to say we are a world of chocolate lovers.

    13-11-2019

    Samsung takes consumers to new heights


    Taking a quick ‘selfie’ has become a normal part of both our personal lives and social media feeds. It’s so simple. Even monkeys have mastered it!

    07-11-2019

    Burger King brings Call of Duty’s Burger Town to life


    Call of Duty fans were thrilled to hear that a new game, Modern Warfare, was joining the line-up and will be released in time for Christmas.

    30-10-2019

    Budweiser brews up Halloween 'Drink Wiser' campaign


    Halloween offers the perfect platform to create brand experiences to die for.

    22-10-2019

    Amazon launched voice-enabled smart home pop-up experience


    It's an all-in-one.

    25-09-2019

    LEGO urges children to rebuild the future in global campaign


    They may be small, but they are fierce.

    28-08-2019

    Oreo auctions cookies that have been licked by Lewis Capaldi


    Over the years, people have bid on some pretty weird items from celebrities in the name of charity.

    07-08-2019

    Desperados virtually connects two house parties to form one Epic Party


    Nowadays, house party space can be limiting.

    24-07-2019

    McDonald's tour UK festivals in a fun McNugget Van


    Brits love a festival.

    09-07-2019

    Travel agent brings the world closer together with ‘collective tattoo’ experience


    We live in divided times.

    26-06-2019

    Trivial Pursuit Hotel allows you to pay for your stay with knowledge


    Board games have made a triumphant come back of late.

    11-06-2019

    Visit Xbox invites gamers to travel and explore virtual worlds


    Travel adverts with their panoramic shots of vivid landscapes are incredibly persuasive.