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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    Katie Penfold

    AUTHOR BIO


    Katie Penfold

    I have a genuine love of brand experience and the way it impacts positively on consumer behaviour. I adore our clients, our work and our agency, and having been at Because since 2000, I've spent many years making some of the world’s biggest brands come alive.
    Katie is a Managing Partner at Because.
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    Blog posts by Katie Penfold

    26-06-2019

    Trivial Pursuit Hotel allows you to pay for your stay with knowledge


    Board games have made a triumphant come back of late.

    11-06-2019

    Visit Xbox invites gamers to travel and explore virtual worlds


    Travel adverts with their panoramic shots of vivid landscapes are incredibly persuasive.

    12-03-2019

    T.J. Maxx Maxx-imises engagement with gamified pop-up installations


    Designer brands are a luxury that many of us want but simply can’t afford.

    05-03-2019

    Oreo takes it beyond the biscuit to target Gen Z consumers


    In an increasingly online world, more brands are looking at the value of e-commerce to drive overall revenue growth.

    26-02-2019

    The Hidden World: Walmart delivers magical VR-driven roadshow


    Have you always wondered what it feels like to fly?

    19-02-2019

    Porsche delights fans with the Cayenne Model Wall


    Sports cars maybe fast, sleek and highly desirable, yet with limited passenger space and a high price tag, they are an impractical dream for most people.

    12-02-2019

    Shutterstock brilliantly trolls Fyre Festival with idyllic stock images


    The Fyre Festival hit headlines for all the wrong reasons.

    05-02-2019

    Burger King ‘tricks’ social media influencers into promoting fries


    Why would Burger King like a random tweet from a digital influencer posted in 2010?

    29-01-2019

    Celebrate Valen-HEINZ Day with a serving of Ketchup Caviar


    Valentine’s Day can be expensive.

    22-01-2019

    AeroMexico surprises Americans with humorous DNA Discounts experience


    It’s said that everyone shares a common ancestor if you look back far enough.

    15-01-2019

    The five most extraordinary brand activations at SXSW 2018


    SXSW, the annual film, media, and music festival and conference that take in Austin, Texas, never fails to feature some of the most extraordinary brand activations of the year. 

    15-01-2019

    KFC brings back bowl cuts to amplify $3 Famous Bowl promotion


    Past fashion trends, whether remembered with nostalgic fondness or hideous embarrassment, get people talking.