Kate Royce

    AUTHOR BIO


    Kate Royce

    BRAND DIRECTOR

    #momofboys, aspiring entrepreneur, lover of change, disliker of wastefulness. My dad once described me as “having the ability to find beauty in the strangest places”, which is one of the nicest things anyone’s ever said to me.
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    Blog posts by Kate Royce

    08-04-2021

    Dove shows us all there's real beauty in diversity


    The real beauty brand's latest campaign 'It's On Us' is offering to pay other brands to diversify their ads. At Because, we think that's hugely inspirational.

    31-03-2021

    Cadbury's Worldwide Hide: A digital Easter egg hunt without borders


    Cadbury has launched a virtual Easter egg hunt experience and you're invited to be the bunny. Where can you hide your eggs? Anywhere in the world!

    11-03-2021

    10 of our best Experiential Campaigns to inspire your brand's live comeback


    Just over 100 days to go until live events will be back baby! Will your brand be ready? Here's some inspiration to help you reheat those experiential campaign muscles. 

    25-02-2021

    Planting ideas for the future


    Plant-based products🌱are driving some of the biggest business decisions in 2021. Here's how to make sure you're sowing the right marketing seeds 💚

    29-10-2020

    Here's to a Halloween quite like no other


    It's only just the build-up to Halloween, and we're already seeing some truly awesome ideas rearing their fantastical heads. What else could the Halloween of 2020 have in store for us?

    16-07-2020

    Making real connections in a digital world


    Just because you’ve gone digital doesn’t mean your job is done. Now you need to ensure that your ‘bot’ actually sounds like somebody. This is how.

    24-04-2020

    Essential tips on how to look and sound good on a video call


    How to look like you mean business, when doing business online. 

    15-04-2020

    Are you ready for the new new normal?


    We’ve accepted, we’ve adjusted, and we’ve adapted (well almost...). So where to from here?