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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    Joss Davidge

    AUTHOR BIO


    Joss Davidge

    With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
    Joss is the Global Innovation Director at Because.
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    Blog posts by Joss Davidge

    26-06-2019

    The Dunkin’ Human Charger powers Americans through the longest day of the year


    The summer solstice is the longest day of the year, with well over 15 hours of daylight in New York City.

    19-06-2019

    Krispy Kreme to wow New Yorkers and tourists with Times Square store


    Doughnuts. Sweet and doughy delights, perfect to go with a cup of coffee.

    04-06-2019

    The War of the Worlds: The Immersive Experience is here


    On October 30th 1938, Orson Welles’ radio adaptation of famous novel The War of the Worlds caused an outbreak of panic in America.

    21-05-2019

    Fox ignites interest in new vampire series with flaming posters


    Even before the Twilight films came into our lives, vampires were everywhere in TV and film.

    14-05-2019

    Burger King ‘Real Meals’ Remind Us It’s Okay Not to be OK


    Over 44 million American adults have a mental health issue and the number of young people suffering from it has increased.

    05-12-2018

    Buckle up! The 6 marketing trends set to explode in 2019


    The final year of this decade looms large on the horizon, and with it comes some exciting possibilities for brands: a myriad of opportunities to engage consumers with extraordinary experiences that cut through the noise.

    27-11-2018

    The five best experiential Christmas campaigns


    That magical time of year is almost upon us once again. Christmas. 

    30-01-2018

    Burger King serves up a flaming frustrating Net Neutrality stunt


    The repeal of Net Neutrality is a hot topic in America, though for some it can be very difficult to understand. 

    30-01-2018

    Watch out! Drivers pranked by insurance firm


    There are few experiences in life more universally annoying – and anxiety-provoking – than trying to park a car in a very snug space.

    23-01-2018

    Walk this way: new Adidas trainers offer free annual travel pass


    Public transport has a bit of an image problem; for some it is just not considered cool.

    23-01-2018

    German football league puts fans to the ultimate test


     Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.

    16-01-2018

    Pee on this: IKEA’s bold new ad doubles as a pregnancy test


    The best brands are always looking for fresh and immersive ways to encourage consumers to engage with their advertising campaigns, going to great lengths to win the business of customers.