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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    Joss Davidge

    AUTHOR BIO


    Joss Davidge

    With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
    Joss is the Global Innovation Director at Because.
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    Blog posts by Joss Davidge

    11-09-2019

    Unwanted pumpkin spiced goods? Krispy Kreme has the solution


    September may have only just begun, but autumn is in full swing in American shops.

    04-09-2019

    Bombay Sapphire uses robot arms to create immersive art installation


    Who doesn’t love a robot?

    04-09-2019

    Doritos de-brands ads to engage with Generation Z


    Move aside millennials, it is Generation Z that are presenting new challenges for marketers.

    28-08-2019

    Booking.com delights holiday makers with unforgettable sandcastle stay


    Holidays come in all shapes and sizes from adrenaline pumping adventures to relaxing beach holidays.

    21-08-2019

    Busch Beer gives away free beer for life in hidden pop-up challenge


    Free beer for life. If you can find it.

    14-08-2019

    L.L. Bean helps consumers make S’more out of Summer


    Have you ever felt like summer has passed you by?

    07-08-2019

    French’s challenged fans to muster up the courage for highly unusual new ice cream


    Classic yellow mustard is a kitchen essential in most American homes.

    31-07-2019

    Step into Summer with Havaianas Shoppable Boardwalk


    The shopping experience has changed a lot over the past few years. 

    09-07-2019

    'All Orange Everything' pop-up marks KFC & Cheetos partnership


    Think of the benefits a brand partnership can create.

    03-07-2019

    Stranger Things are happening at Baskin-Robbins


    Stranger Things took Netflix by storm.

    26-06-2019

    The Dunkin’ Human Charger powers Americans through the longest day of the year


    The summer solstice is the longest day of the year, with well over 15 hours of daylight in New York City.

    19-06-2019

    Krispy Kreme to wow New Yorkers and tourists with Times Square store


    Doughnuts. Sweet and doughy delights, perfect to go with a cup of coffee.