With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
The final year of this decade looms large on the horizon, and with it comes some exciting possibilities for brands: a myriad of opportunities to engage consumers with extraordinary experiences that cut through the noise.
Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.
Virtual reality continues to push the boundaries of what is possible. The immersive and powerful technology is unlocking incredible brand experiences and providing fans with an abundance of unforgettable moments.
Berlin’s Festival of Lights attracts scores of visitors annually each and every October, with the city’s iconic sights including Berlin Cathedral and Brandenburg Gate spectacularly lit up in an array of colours.
Czech car manufacturer Skoda had a big challenge on its hands: how to get people talking about its innovative new road safety feature, while attracting the attention of a younger audience at the same time.
Many of us are guilty of putting off going to the doctors for as long as possible, despite health services being extremely accessible to most of us. Professional healthcare is something that is easy to take for granted.
No matter how exciting an experiential marketing stunt is, it can often be an extremely hard task to cut through the noise in a busy location and gain the attention of passers-by for more than a split second.
At Christmas time the excessive amount of food, drink, parties, and expensive presents often distracts us from what the season really is all about – spending time with and cherishing the people we love.
Clipper Teas, the Fairtrade tea brand fromWessanen UK, is working with BEcause as part of a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the “Queen of Greens”.