Non-Fungible Tokens have been making waves for a few months now, but do they offer any real marketing value? Our answer: definitely, if you choose the right type...
Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.
Non-Fungible Tokens have been making waves for a few months now, but do they offer any real marketing value? Our answer: definitely, if you choose the right type...
The Facebook metaverse has huge marketing potential, but it’s not ready for your brand (just yet). These three technology trends are proven to create the results you want.
Over three decades of being in the game, we have created some extraordinary brand experiences using creative tech. Here are a few of our favourite examples.
Non-Fungible Tokens are all the rage, but is the hype justified, and do they offer any real value? Our answer: yes, but you need to choose the right type.
Reconnecting emotionally with your customers now is more important than ever. Here's how to build life-long loyalty through real connections in today's digital world.
Virtual Atoms are the next big thing in marketing, and here's how they're going to revolutionise the way you connect with your customers.
Understandably there are plenty of challenges facing retail and live events this upcoming festive season, but Santa has a few new high-powered helpers. Here's how you can use them too...
Virtual Atoms are the next big thing in marketing, and here's how they're going to revolutionise the way you connect with your customers.
Over three decades of being in the game, we have created some extraordinary brand experiences using creative tech. Here are a few of our favourite examples from recent times.
Esports is here to stay, get into the virtual game with these guidelines.
Empty stadiums. Cancelled tournaments. But here's a silver lining.
When you can’t use live events to connect with your consumers, virtually anything goes as an alternative.
In recent weeks, fears over the spread of coronavirus have swept the globe.
If you haven't heard already (where have you been), social media influencers now play a pivotal role in word-of-mouth generated sales.
Defined by New Orleanians as the ‘Greatest Free Show on Earth’, Mardi Gras has spread its carnival spirit far and wide.
Valentine’s Day may mean balloons, bouquets and chocolates for most couples, but what if you’re single, heartbroken or just not feeling the love?
Decided on your New Year’s resolution yet?
It’s that time of year again.
A weekend getaway has never been so sweet.
We all love takeaway, especially when it’s delivered to us.
Breaking Bad had audiences truly hooked.
Thanks to movements like #MeToo and #TimesUp, awareness around gender inequality in the workplace has increased.
Believe it or not, up until 2016, a real-life sanitary pad had never been seen in a TV advert before.
Halloween provides plenty of treats for brands who use the right tricks.
The hospitality industry is one of the most dynamic sectors in the world.
Los Angeles is a busy place.
September may have only just begun, but autumn is in full swing in American shops.
Who doesn’t love a robot?
Move aside millennials, it is Generation Z that are presenting new challenges for marketers.
Holidays come in all shapes and sizes from adrenaline pumping adventures to relaxing beach holidays.
Free beer for life. If you can find it.
Have you ever felt like summer has passed you by?
Classic yellow mustard is a kitchen essential in most American homes.
The shopping experience has changed a lot over the past few years.
Think of the benefits a brand partnership can create.
Stranger Things took Netflix by storm.
The summer solstice is the longest day of the year, with well over 15 hours of daylight in New York City.
Doughnuts. Sweet and doughy delights, perfect to go with a cup of coffee.
On October 30th 1938, Orson Welles’ radio adaptation of famous novel The War of the Worlds caused an outbreak of panic in America.
Even before the Twilight films came into our lives, vampires were everywhere in TV and film.
Over 44 million American adults have a mental health issue and the number of young people suffering from it has increased.
We're chuffed to announce that Because Ireland has been shortlisted for six APMC 2019 Ireland Star Awards.
The internet is full of negativity.
How much sleep are you getting? Is it enough? Too much?
Airports can be boring.
For over a month, the U.S. government’s indecision on spending plans has brought parts of the administration to a standstill.
It simply wouldn’t be Christmas without a moving and highly shareable campaign from WestJet.
As I look back on 2018 and start planning for 2019, there are three things that I am most excited about.
The final year of this decade looms large on the horizon, and with it comes some exciting possibilities for brands: a myriad of opportunities to engage consumers with extraordinary experiences that cut through the noise.
That magical time of year is almost upon us once again. Christmas.
The Grinch hates Christmas. He finds festive merriment utterly disturbing.
Media consumption habits are changing.
Each and every November, we remember.
1 in 9 women in Ireland will be diagnosed with breast cancer during their lifetime.
Some people park like idiots.
To make your brand truly stand out against the competition, you have to take your experiential campaign to another level.
Paddy Power is no stranger to delivering experiential stunts that provoke public outrage, amusement or disbelief but garner worldwide media attention.
Pop-up shops and stands are an effective way to build brand love and awareness.
Insurance. A service we all spend money on throughout the year. Yet it’s often not until we have to make a claim that we fully appreciate its value.
We're thrilled to welcome Gavin Coffey to the Because team as Global Digital Director.
The repeal of Net Neutrality is a hot topic in America, though for some it can be very difficult to understand.
There are few experiences in life more universally annoying – and anxiety-provoking – than trying to park a car in a very snug space.
Public transport has a bit of an image problem; for some it is just not considered cool.
Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.
The best brands are always looking for fresh and immersive ways to encourage consumers to engage with their advertising campaigns, going to great lengths to win the business of customers.
No pain, no gain. It’s the mantra of committed gym-goers worldwide, spending hours each and every day in the pursuit of optimum fitness and the perfect body.
Fire kills. All of us know the devastation that fire can leave in its wake, but how many of us have ever experienced the true reality for ourselves?
The wonderful world of virtual reality doesn’t stand still for a second – that’s for sure.
Escape rooms have exploded in popularity in recent years. The adrenaline-pumping, mystery-solving format has won legions of fans.
Cafés and coffee shops have become the fabric of the daily routine for so many of us these days.
‘Tis the season to be jolly, spread some festive joy, and put smiles on faces with a heart-warming brand experience.
People are increasingly looking to brands to give them experiences rather than just stuff.
The Force is strong with Nissan.
Many people dream of rubbing shoulders with their pop icons though few get to experience it.
The rivalry that exists between Auburn and Georgia is one of the most unique, and fiercest, in all of US college sports.
It’s a common dilemma; you’re exiting the train station – do you jump on the escalator or work off your lunch and climb the stairs?
Disney Pixar’s new movie is about the land of the dead. No, we’re not kidding.
Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.
What motivates you to speak out about a brand or experience? Who do you turn to first? And whose opinions matter to you?
Surprise and delight lies at the absolute heart of experiential marketing excellence. It always has, and it always will.
Virtual reality continues to push the boundaries of what is possible. The immersive and powerful technology is unlocking incredible brand experiences and providing fans with an abundance of unforgettable moments.
Some things in life are better together.
The very best brand experiences are those that shake up daily routines and offer unexpected moments.
Berlin’s Festival of Lights attracts scores of visitors annually each and every October, with the city’s iconic sights including Berlin Cathedral and Brandenburg Gate spectacularly lit up in an array of colours.
Organic cows are happy cows according to Bio Suisse, the federation of Swiss organic farmers.
No one in this world deserves to be bulled. But the very sad reality is that, each year, 30% of students worldwide are the targets of bullying and cyberbullying.
How often do you look over at a table in a restaurant and find that instead of talking to each other, people are tapping away on their phones?
For iconic brands, there is increased expectation for launch campaigns to offer something distinctly special that draws admiration and awe from around the world.
The smart speaker battle is on, and it’s set to be one for the ages.
Drones have reinvented film and photography with a host of new perspectives and capabilities, but the technology can offer so much more.
Who really ‘owns’ an outdoor space? Is it possible to lay claim to public ground, and is it right to make money from doing so?
It’s been a tough few weeks for struggling retailer Toys R Us.
Few people fully appreciate atrocities faced by Rohingya Muslims. That is, until now.
Let’s face it – all of us have made at least one IKEA purchase in our lives that we’ve quickly regretted.
Unicorn carousels, child-sized lipsticks and five feet tall eyeshadows can only mean one thing: New York Fashion Week.
If you’re not a fan of Star Wars, tough luck.
Czech car manufacturer Skoda had a big challenge on its hands: how to get people talking about its innovative new road safety feature, while attracting the attention of a younger audience at the same time.
For the chance to see your sporting heroes in action, how far would you be willing to go?
Bus journeys sure can be a drag.
Trust. It’s a hugely powerful word and one that arguably carries more weight in today’s world than at any other point in history.
You simply can’t beat the power of an unexpected brand experience, when it checks all the boxes.
Modern life sure is stressful.
Love can make people do crazy things.
The very best experiential campaigns don’t just showcase a brand’s marketing messages or latest product innovations.
Having a best friend is one of the most important parts of a child’s school life: having that special bond, someone they can play with at lunch time, laugh with in lessons and tell their secrets to.
Imagine a world without colour. Pretty dull, right?
A TV marathon, for most of us, means slobbing out on the sofa eating junk food, right?
Modern life sure is busy. It’s a sad reality, but today’s pace is so fast that it’s all too easy to become oblivious to the world and people around us.
The term ‘millennial’ sure is divisive.
As consumer interest in virtual reality continues to grow, we’re seeing more and more big-name brands rolling out virtual experiences.
Waiting for a form of public transport is certainly not the most enjoyable activity.
Food is one of life’s greatest pleasures.
It’s good to talk, but there are definitely some conversations – and questions – we would all avoid if we could.
Many of us have a love/hate relationship with warmer weather.
Any brand that’s willing to push the boundaries and try something new is a winner in our eyes.
Advancements in virtual reality (VR) and immersive technologies have opened up massive opportunities for brands to engage directly with fans in incredible and magical ways.
Virtual reality technology has become one of the most exciting marketing platforms over recent years.
How often do you stop and take a second to think about the battles people around you could be facing?
We love a good prank. It’s not only a great way to grab audience attention, but it also makes highly amusing video content that often goes viral – generating brand awareness on a world-wide scale.
We love the imaginative minds of children.
Many of us are reluctant to believe something until we see it with our own eyes.
These days, the most successful marketing campaigns are not always ones with big budgets behind them.
Admit it: we are all guilty of forgetting to carry out basic tasks every now and then.
Domestic violence is an incredibly alarming global issue: in the US alone, an estimated 2-4 million women are abused by their partners each year.
Experiential marketing’s greatest strength is its ability to reach out and directly make a personal connection.
The world has now well and truly woken up to the incredible possibilities offered by Virtual Reality.
IKEA has to be one of the most divisive brand experiences out there today.
For many of us, it’s not the most expensive possessions we treasure the most, but the ones that truly mean something, or bring back fond memories from our past.
Many of us are guilty of putting off going to the doctors for as long as possible, despite health services being extremely accessible to most of us. Professional healthcare is something that is easy to take for granted.
There are many reasons why drive-thru fast food services are so great.
It can be a hard job for a brand to get on the radar of today’s youth, especially in a positive way.
Getting straight to the point can often be the best way to get a message across – both in marketing and day to day situations.
We may be way better at recycling today than we were a decade ago, but there’s still a lot more that could be done.
There are currently over 100 million homeless people worldwide, with a large proportion of this number under the age of 18 – many fleeing their homes due to fear and abuse.
Cases of skin cancer are devastatingly on the rise: South Africa in particular could see an increase of 78% in the number of cancer cases by 2030.
Strong scents can often be powerful enough to trigger feelings of nostalgia – we’ve all had times where a familiar smell instantly takes us back to a great moment in our lives.
Experiential marketing is a great way to stop people in their tracks and make them listen.
As experiential marketing has grown in popularity over recent years, some brands have emerged as being experts in the field – continuously creating impressive stunts that get consumers talking.
Fun is at the root of so many great experiential marketing campaigns.
Time and time again we see experiential campaigns taking place in the busiest of locations – train stations, city centres and shopping malls tend to be favoured places amongst brands.
Virtual reality technology has become a major player in the marketing landscape.
Virtual reality technology has taken yet another big step towards mainstream acceptance with the recent successful launch of IMAX’s VR arcade in Los Angeles.
It’s becoming increasingly hard to make new friends face-to-face, thanks to the sad reality that many of us spend much of our days with our heads engrossed in the screens of our trusty smartphone.
In a world so culturally diverse, racism has never been so uncalled for, yet it continues to be a massive issue around the world.
To ensure an experiential marketing campaign stops people in their tracks, a bold and captivating idea that’s executed at the right time, in the right place, is often all that’s needed.
Time and time again we are seeing brands using experiential marketing to create excitement and provide consumers with fond memories, en route to enhancing brand loyalty.
Gone are the days when a brand could sit back and wait for fans to interact positively with its campaign or advert.
Despite living in a world full of impressive and advanced technology, it’s still often the little things in life that bring us the most joy.
We’re constantly bombarded by adverts trying to grab our attention, almost to the extent that we become immune to brand messages.
There’s nothing better in life than a bright and sunny day. But for many cities across the globe these don’t come around very often, especially during the dark winter months.
On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.
We all have a fun side, no matter our age.
Long gone are the days when a billboard along the side of a busy highway was the most effective way to capture an audience’s attention.
There aren’t many people that would turn down the chance to try an exciting virtual reality experience for themselves, given the opportunity.
We applaud any brand that dares to have some fun and play a prank on its consumers.
Wouldn’t it be great to be more spontaneous? To just turn up at an airport one day and buy a ticket for the next flight leaving?
When you bite into a McDonald’s burger, the last thing you’d expect to hear is a burst of operatic music.
A simple yet hard-hitting experiential campaign has highlighted the plight of the homeless in Sweden.
No matter how exciting an experiential marketing stunt is, it can often be an extremely hard task to cut through the noise in a busy location and gain the attention of passers-by for more than a split second.
Love it or hate it, social media has become the ultimate platform for keeping in touch with friends.
For an experience to truly stand out and be remembered in this day and age, it needs to be unique and surprising for an audience.
There really is nothing on earth quite like virtual reality.
There’s no such thing as a free lunch. Or is there?
The daily commute is no fun task, especially during the winter months.
There’s always time for fun. Always. And yes, time for a quick laugh is even possible to find amidst the hustle and bustle of New York’s Westfield World Trade Center shopping mall.
BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.
WARNING: This experiential campaign contains scenes of a disturbing nature. Viewer discretion is advised.
Experiential marketing can take many different forms, but pop-ups are one of the most widely adopted tactics.
Admit it: we’re all a little scared of the unknown.
Life sure ain’t easy for technology brands vying to capture consumer attention in today’s world.
There’s nothing more annoying than a drink getting stuck in a vending machine – it’s happened to the best of us at one time or another.
Experiential marketing can have many different aims; to promote a new product, raise awareness of an important issue, or to generate a buzz around a brand.
Some of the best experiential marketing campaigns are also the simplest.
Airports are exciting. The final stage before jetting off to somewhere exotic and, often, new, you can almost feel the anticipation in the air.
One of the biggest trends in experiential marketing in recent times has been the transformation of ordinary billboards into interactive, two-way brand experiences.
At Christmas time the excessive amount of food, drink, parties, and expensive presents often distracts us from what the season really is all about – spending time with and cherishing the people we love.
From a young age, most of us believed that Christmas was the time of year when miracles happen.
We feel so lucky to live in an age in which amazing technology is constantly evolving.
We’ve been talking a lot recently about how brands don’t just use experiential techniques to create a buzz, but also to make an audience stop and listen to an important message.
There’s no escaping the power and appeal of the selfie.
Experiential marketing has proven, time and again, its ability to enhance brand loyalty and drive sales.
For many of us, a game of Monopoly was the first time in our lives where we encountered money in any real sense.
As experiential marketing is starting to become more widely used, brands are having to find new and innovative ways to make sure their activations stand out and are effective.
Experiential marketing is a great way to get people talking.
A sure-fire route to experiential marketing success is the personal touch.
If someone told you that you could control a vending machine with your mind, would you believe them? Honestly?
Experiential marketing is most often used by brands to provide customers with an enjoyable experience in a bid to build love and loyalty.
Ghouls, ghosts and a whole load of pumpkins stole the show this week – all in celebration of Halloween, of course!
Outdoor clothing brand North Face love to create particularly adventurous experiential stunts that represent the brands ethos, create fun for consumers and get people talking about it.
We are often so caught up in the advances of new technology, we forget some of the inventions that started it all.
Experiential campaigns can be magical for kids.
Let’s be honest: most of us pay very little attention to billboards.
We all love a drive-thru for being such an effortless experience, right?
A room filled with giant boob balloons? That’s something you don’t see every day!
For most people, waiting for a bus is pretty dull.
It’s cold, you’re tired and you’re waiting for a taxi.
We’ve all been let down by a suitcase at some point in our lives.
As one of Europe’s best-loved brands, LEGO certainly knows a thing or two about creative marketing.
We love to share examples of brands that have tapped into their softer side with kind-hearted activations.
For over 50 years, Roald Dahl’s children’s stories have delighted kids around the world.
Once an activity exclusively reserved for kids, colouring has recently been taken up as a hobby by adults worldwide.
Winter is coming. It’s time for your brand to get ready.
Who doesn’t love a game of Tetris? The popular arcade game first made its mark way back in 1984 and now, over 30 years later, it still holds a nostalgic place in the hearts of many.
Branded vending machines have the potential to be experiential marketing gold.
Having only just recovered from the madness of the Rio 2016 Olympic Games, we’re set to enter into another two weeks of sporting frenzy as the 2016 Paralympics Games kicks off this week!
For food and drinks brands there’s no better way to engage consumers than a face-to-face taster experience.
As any parent will know, one of the greatest joys of children’s artistic creations is the pure imagination they bring to each and every one.
The Beatles really were spot on when it came to matters of the heart.
The threat of violence is not a typical ingredient found within the brand love recipe book.
The eyes of the world have been fixed on Rio this summer, and brands with a presence at the 2016 Olympic Games benefited from unmatched global exposure.
The weekly grocery shop is seen by many people as a necessary evil.
The world of experiential marketing never stops moving forward.
Art galleries are boring.
Pop-up brand experiences are one of this year’s top experiential trends.
There’s no escaping Pikachu right now.
Summertime sure is busy in the experiential marketing world.
Pokémon Go has well and truly thrust augmented reality (AR) technology into the limelight like never before.
With over 500 million monthly users and counting, Instagram is a force to be reckoned with.
Experiential has been a popular marketing platform for automotive brands for many years.
Who doesn’t love to use emojis?
Balancing work and family life can be a challenge.
The Ghostbusters are back!
One of the greatest strengths of experiential campaigns is the power to have a lasting impact.
Shifting consumer habits. Premium price justification. Even, at times, negative public perception.
Virtual reality is currently one of the biggest buzzwords in the marketing industry.
The internet is a wondrous resource. With a global network right at our fingertips, for many of us it has become the go-to source of information.
Our very own Meredith Cranmer has been shortlisted for a Women In Media People's Choice Award in the Entrepreneur category.
Clipper Teas, the Fairtrade tea brand from Wessanen UK, is working with BEcause as part of a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the “Queen of Greens”.
Professional wrestler John Cena is no stranger to fighting tough battles.
Live experiences have the power to move people in a way that no other medium can offer.
The summer season of sport has well and truly kicked off.
‘Home’ can mean a very different thing to different people.
We’re deeply passionate about giving back here at Because. By working together, we can all make a big difference to the lives of underprivileged people around the world.
Most people will know that holding in laughter can be surprisingly difficult sometimes.
Shock can be a powerful tool for experiential marketing campaigns.
Alcoholic brands sure aren’t shy when it comes to the inventive use of experiential marketing. And they shouldn’t be.
WWF, the world's leading independent conservation organisation, will work with experiential agency Because to deliver a major campaign this summer, highlighting the plight of wild tigers.
One of experiential marketing’s greatest strengths is its ability to challenge and change perceptions.
A sweltering sunny day spent at the beach is a rare treat for Brits.
WARNING: This article/video contains scenes of a disturbing nature.
If you’re a fan of leather bags and belts, then this campaign might just change your mind.
Summer’s almost here! And we’re not the only ones that are excited about that prospect.