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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    Joss Davidge

    AUTHOR BIO


    Joss Davidge

    With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
    Joss is the Global Innovation Director at Because.
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    Blog posts by Joss Davidge

    28-10-2019

    Burger King breaks into home deliveries with surprising stunt


    We all love takeaway, especially when it’s delivered to us.

    28-10-2019

    Breaking Bad cooked up a truly exciting LA pop-up


    Breaking Bad had audiences truly hooked.

    16-10-2019

    Citi Bank encouraged some serious Girl Talk in new experiential ad


    Thanks to movements like #MeToo and #TimesUp, awareness around gender inequality in the workplace has increased.

    09-10-2019

    Thinx takes the taboo out of MENstruation. Period.


    Believe it or not, up until 2016, a real-life sanitary pad had never been seen in a TV advert before.

    09-10-2019

    Reese's recruits Neil Patrick Harris for an immersive Halloween experience


    Halloween provides plenty of treats for brands who use the right tricks.

    01-10-2019

    Howard Johnson takes New Yorkers on a Sweet Escape


    The hospitality industry is one of the most dynamic sectors in the world.

    25-09-2019

    amazon prime's latest attention-grabbing marketing stunt achieves sky high impact


    Los Angeles is a busy place.

    11-09-2019

    Unwanted pumpkin spiced goods? Krispy Kreme has the solution


    September may have only just begun, but autumn is in full swing in American shops.

    04-09-2019

    Bombay Sapphire uses robot arms to create immersive art installation


    Who doesn’t love a robot?

    04-09-2019

    Doritos de-brands ads to engage with Generation Z


    Move aside millennials, it is Generation Z that are presenting new challenges for marketers.

    28-08-2019

    Booking.com delights holiday makers with unforgettable sandcastle stay


    Holidays come in all shapes and sizes from adrenaline pumping adventures to relaxing beach holidays.

    21-08-2019

    Busch Beer gives away free beer for life in hidden pop-up challenge


    Free beer for life. If you can find it.