Joss Davidge

    AUTHOR BIO


    Joss Davidge

    GLOBAL BUSINESS DIRECTOR

    With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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    Blog posts by Joss Davidge

    20-09-2021 | 3 min read

    NFTs the macro trend worth investing in


    Non-Fungible Tokens have been making waves for a few months now, but do they offer any real marketing value? Our answer: definitely, if you choose the right type...

    27-08-2021 | 4 min read

    HERE ARE THREE TECH TRENDS YOU SHOULD BE LEVERAGING FOR YOUR BRAND


    The Facebook metaverse has huge marketing potential, but it’s not ready for your brand (just yet). These three technology trends are proven to create the results you want.

    26-05-2021 | 6 min read

    Our Top 10 Creative-Tech Charged Campaigns


    Over three decades of being in the game, we have created some extraordinary brand experiences using creative tech. Here are a few of our favourite examples.

    29-04-2021 | 3 min read

    Should your brand jump on the NFT bandwagon?


    Non-Fungible Tokens are all the rage, but is the hype justified, and do they offer any real value? Our answer: yes, but you need to choose the right type.

    11-03-2021 | 4 min read

    Finding new ways to build Brand Love


    Reconnecting emotionally with your customers now is more important than ever. Here's how to build life-long loyalty through real connections in today's digital world. 

    02-03-2021 | 4 min read

    The Rise Of A Whole New Marketing World: Virtual Atoms and Virtual Media


    Virtual Atoms are the next big thing in marketing, and here's how they're going to revolutionise the way you connect with your customers.

    08-10-2020 | 4 min read

    Creative Technology Can Save Your Festive Season


    Understandably there are plenty of challenges facing retail and live events this upcoming festive season, but Santa has a few new high-powered helpers. Here's how you can use them too...

    01-10-2020 | 4 min read

    The Rise Of A Whole New Marketing World: Virtual Media


    Virtual Atoms are the next big thing in marketing, and here's how they're going to revolutionise the way you connect with your customers.

    02-09-2020 | 6 min read

    Our Top 10 Creative-Tech Fuelled Campaigns


    Over three decades of being in the game, we have created some extraordinary brand experiences using creative tech. Here are a few of our favourite examples from recent times.

    30-07-2020 | 6 min read

    Five top tips to help you level-up your esports game


    Esports is here to stay, get into the virtual game with these guidelines.

    17-04-2020 | 6 min read

    The five key lessons esports can teach marketers about virtual experiences


    Empty stadiums. Cancelled tournaments. But here's a silver lining.

    15-04-2020 | 3 min read

    AR, VR, Virtual Atoms, these days virtually anything goes...


    When you can’t use live events to connect with your consumers, virtually anything goes as an alternative.  

    12-03-2020 | 1 min read

    Corona beer ups the chill factor amid coronavirus chaos


    In recent weeks, fears over the spread of coronavirus have swept the globe. 

    04-03-2020 | 1 min read

    Mizuno connects consumers to influencers through interactive Smart Shelf


    If you haven't heard already (where have you been), social media influencers now play a pivotal role in word-of-mouth generated sales.

    26-02-2020 | 1 min read

    Universal Orlando Resort creates creepy Mardi Gras-themed tribute store


    Defined by New Orleanians as the ‘Greatest Free Show on Earth’, Mardi Gras has spread its carnival spirit far and wide.

    12-02-2020 | 1 min read

    Swap an old flame for a free Whopper on Valentine's Day


    Valentine’s Day may mean balloons, bouquets and chocolates for most couples, but what if you’re single, heartbroken or just not feeling the love? 

    29-01-2020 | 1 min read

    Will Smith goes undercover for Lyft in Bad Boys for life stunt


    Got ya! 

    22-01-2020 | 1 min read

    Dunkin’ Donuts new sandwich is D-o-double-G approved


    Take your pick. 

    08-01-2020 | 1 min read

    Booking.com offers epic travel experiences to suit every New Year’s resolution


    Decided on your New Year’s resolution yet? 

    04-12-2019 | 1 min read

    Frito-Lay ad creates festive twist to Anna Kendrick tune


    It’s that time of year again.

    20-11-2019 | 1 min read

    Welcome to the Hotella Nutella


    A weekend getaway has never been so sweet.

    28-10-2019 | 1 min read

    Burger King breaks into home deliveries with surprising stunt


    We all love takeaway, especially when it’s delivered to us.

    28-10-2019 | 1 min read

    Breaking Bad cooked up a truly exciting LA pop-up


    Breaking Bad had audiences truly hooked.

    16-10-2019 | 1 min read

    Citi Bank encouraged some serious Girl Talk in new experiential ad


    Thanks to movements like #MeToo and #TimesUp, awareness around gender inequality in the workplace has increased.

    09-10-2019 | 1 min read

    Thinx takes the taboo out of MENstruation. Period.


    Believe it or not, up until 2016, a real-life sanitary pad had never been seen in a TV advert before.

    09-10-2019 | 2 min read

    Reese's recruits Neil Patrick Harris for an immersive Halloween experience


    Halloween provides plenty of treats for brands who use the right tricks.

    01-10-2019 | 1 min read

    Howard Johnson takes New Yorkers on a Sweet Escape


    The hospitality industry is one of the most dynamic sectors in the world.

    25-09-2019 | 1 min read

    amazon prime's latest attention-grabbing marketing stunt achieves sky high impact


    Los Angeles is a busy place.

    11-09-2019 | 1 min read

    Unwanted pumpkin spiced goods? Krispy Kreme has the solution


    September may have only just begun, but autumn is in full swing in American shops.

    04-09-2019 | 1 min read

    Bombay Sapphire uses robot arms to create immersive art installation


    Who doesn’t love a robot?

    04-09-2019 | 1 min read

    Doritos de-brands ads to engage with Generation Z


    Move aside millennials, it is Generation Z that are presenting new challenges for marketers.

    28-08-2019 | 1 min read

    Booking.com delights holiday makers with unforgettable sandcastle stay


    Holidays come in all shapes and sizes from adrenaline pumping adventures to relaxing beach holidays.

    21-08-2019 | 1 min read

    Busch Beer gives away free beer for life in hidden pop-up challenge


    Free beer for life. If you can find it.

    14-08-2019 | 1 min read

    L.L. Bean helps consumers make S’more out of Summer


    Have you ever felt like summer has passed you by?

    07-08-2019 | 1 min read

    French’s challenged fans to muster up the courage for highly unusual new ice cream


    Classic yellow mustard is a kitchen essential in most American homes.

    31-07-2019 | 1 min read

    Step into Summer with Havaianas Shoppable Boardwalk


    The shopping experience has changed a lot over the past few years. 

    09-07-2019 | 1 min read

    'All Orange Everything' pop-up marks KFC & Cheetos partnership


    Think of the benefits a brand partnership can create.

    03-07-2019 | 1 min read

    Stranger Things are happening at Baskin-Robbins


    Stranger Things took Netflix by storm.

    26-06-2019 | 1 min read

    The Dunkin’ Human Charger powers Americans through the longest day of the year


    The summer solstice is the longest day of the year, with well over 15 hours of daylight in New York City.

    19-06-2019 | 1 min read

    Krispy Kreme to wow New Yorkers and tourists with Times Square store


    Doughnuts. Sweet and doughy delights, perfect to go with a cup of coffee.

    04-06-2019 | 2 min read

    The War of the Worlds: The Immersive Experience is here


    On October 30th 1938, Orson Welles’ radio adaptation of famous novel The War of the Worlds caused an outbreak of panic in America.

    21-05-2019 | 1 min read

    Fox ignites interest in new vampire series with flaming posters


    Even before the Twilight films came into our lives, vampires were everywhere in TV and film.

    14-05-2019 | 2 min read

    Burger King ‘Real Meals’ Remind Us It’s Okay Not to be OK


    Over 44 million American adults have a mental health issue and the number of young people suffering from it has increased.

    04-04-2019 | 1 min read

    Because nominated for six APMC Ireland 2019 Star Awards


    We're chuffed to announce that Because Ireland has been shortlisted for six APMC 2019 Ireland Star Awards. 

    26-03-2019 | 1 min read

    Coors Light refreshes conversation with free beer tap


    The internet is full of negativity.

    19-02-2019 | 2 min read

    Tonight is to sleep: IKEA celebrates the power of 40 winks


    How much sleep are you getting? Is it enough? Too much?

    05-02-2019 | 1 min read

    KLM combats airport boredom with Take-off Tips pop-up


    Airports can be boring.

    22-01-2019 | 2 min read

    Kraft opens free food shop for government workers in crisis


    For over a month, the U.S. government’s indecision on spending plans has brought parts of the administration to a standstill.

    11-12-2018 | 1 min read

    WestJet unites the globe through festive traditions


    It simply wouldn’t be Christmas without a moving and highly shareable campaign from WestJet.

    11-12-2018 | 1 min read

    Paddy Davis: Three things I'm excited for in 2019


    As I look back on 2018 and start planning for 2019, there are three things that I am most excited about.

    05-12-2018 | 4 min read

    Buckle up! The 6 marketing trends set to explode in 2019


    The final year of this decade looms large on the horizon, and with it comes some exciting possibilities for brands: a myriad of opportunities to engage consumers with extraordinary experiences that cut through the noise.

    27-11-2018 | 3 min read

    The five best experiential Christmas campaigns


    That magical time of year is almost upon us once again. Christmas. 

    27-11-2018 | 1 min read

    The Grinch steals Honda’s holiday campaign with clever takeover


    The Grinch hates Christmas. He finds festive merriment utterly disturbing.

    13-11-2018 | 1 min read

    Escape Kitchen puts thrilling twist on traditional cooking show


    Media consumption habits are changing.

    06-11-2018 | 1 min read

    Poignant VR experience remembers the people behind the poppies


    Each and every November, we remember.

    30-10-2018 | 1 min read

    Irish statue stunt raises breast cancer awareness


    1 in 9 women in Ireland will be diagnosed with breast cancer during their lifetime.

    09-10-2018 | 1 min read

    Nissan Benelux targets dumb parking with humorous stunt


    Some people park like idiots.

    25-09-2018 | 1 min read

    Old Spice’s foamy football game show puts the viewer in control


    To make your brand truly stand out against the competition, you have to take your experiential campaign to another level.

    28-08-2018 | 1 min read

    Paddy Power marks the Pope’s visit with Drive Thru Confessional


    Paddy Power is no stranger to delivering experiential stunts that provoke public outrage, amusement or disbelief but garner worldwide media attention.

    14-08-2018 | 2 min read

    The North Face reward the adventurous with the Pinnacle Project


    Pop-up shops and stands are an effective way to build brand love and awareness.

    24-07-2018 | 2 min read

    Croatia Insurance transforms tunnel into live timeline exhibition


    Insurance. A service we all spend money on throughout the year. Yet it’s often not until we have to make a claim that we fully appreciate its value.

    05-02-2018 | 1 min read

    Meet Gavin Coffey, the new Global Digital Director at Because


    We're thrilled to welcome Gavin Coffey to the Because team as Global Digital Director. 

    30-01-2018 | 1 min read

    Burger King serves up a flaming frustrating Net Neutrality stunt


    The repeal of Net Neutrality is a hot topic in America, though for some it can be very difficult to understand. 

    30-01-2018 | 1 min read

    Watch out! Drivers pranked by insurance firm


    There are few experiences in life more universally annoying – and anxiety-provoking – than trying to park a car in a very snug space.

    23-01-2018 | 2 min read

    Walk this way: new Adidas trainers offer free annual travel pass


    Public transport has a bit of an image problem; for some it is just not considered cool.

    23-01-2018 | 1 min read

    German football league puts fans to the ultimate test


     Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.

    16-01-2018 | 2 min read

    Pee on this: IKEA’s bold new ad doubles as a pregnancy test


    The best brands are always looking for fresh and immersive ways to encourage consumers to engage with their advertising campaigns, going to great lengths to win the business of customers.

    16-01-2018 | 2 min read

    Train hard, play hard: Black Box unveils VR gym experience


    No pain, no gain. It’s the mantra of committed gym-goers worldwide, spending hours each and every day in the pursuit of optimum fitness and the perfect body.

    09-01-2018 | 1 min read

    Scary VR experience highlights danger of Australian bushfires


    Fire kills. All of us know the devastation that fire can leave in its wake, but how many of us have ever experienced the true reality for ourselves?

    02-01-2018 | 1 min read

    World’s first VR zoo looks to delight animal fans in China


    The wonderful world of virtual reality doesn’t stand still for a second – that’s for sure.

    19-12-2017 | 1 min read

    The Escape Train: a marathon murder mystery adventure


    Escape rooms have exploded in popularity in recent years. The adrenaline-pumping, mystery-solving format has won legions of fans.

    19-12-2017 | 1 min read

    Rev your engines: The Grand Tour’s experiential café opens for business


    Cafés and coffee shops have become the fabric of the daily routine for so many of us these days.

    12-12-2017 | 2 min read

    WestJet spreads Christmas cheer with 12 magical flights


    ‘Tis the season to be jolly, spread some festive joy, and put smiles on faces with a heart-warming brand experience.

    12-12-2017 | 1 min read

    Starbucks’s new Shanghai Roastery offers interactive in-store AR experience


    People are increasingly looking to brands to give them experiences rather than just stuff.

    05-12-2017 | 1 min read

    Star Wars AR app experience lights up Nissan car dealerships


    The Force is strong with Nissan.

    05-12-2017 | 1 min read

    Sephora creates world’s first live-created fan film to launch Rihanna range


    Many people dream of rubbing shoulders with their pop icons though few get to experience it.

    28-11-2017 | 1 min read

    An end to rivalry: Chick-fil-A’s pop-up unites football rivals


    The rivalry that exists between Auburn and Georgia is one of the most unique, and fiercest, in all of US college sports.

    28-11-2017 | 1 min read

    Sports Experts encourages commuters to sweat more and get more


    It’s a common dilemma; you’re exiting the train station – do you jump on the escalator or work off your lunch and climb the stairs?

    21-11-2017 | 2 min read

    Land of the dead: Disney Pixar’s Coco VR experience dazzles movie fans


    Disney Pixar’s new movie is about the land of the dead. No, we’re not kidding.

    21-11-2017 | 2 min read

    Macallan brings Scotch to life with immersive augmented reality experience


    Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.

    15-11-2017 | 3 min read

    The power of recommendations: true influence in a changing world


    What motivates you to speak out about a brand or experience? Who do you turn to first? And whose opinions matter to you

    14-11-2017 | 1 min read

    KFC’s herbs and spices surprise lights up social media


    Surprise and delight lies at the absolute heart of experiential marketing excellence. It always has, and it always will.

    14-11-2017 | 2 min read

    Adidas takes fans to dizzying heights with VR climbing experience


    Virtual reality continues to push the boundaries of what is possible. The immersive and powerful technology is unlocking incredible brand experiences and providing fans with an abundance of unforgettable moments.

    07-11-2017 | 2 min read

    Airbnb partners with LEGO for brick-tacular competition


    Some things in life are better together.

    07-11-2017 | 1 min read

    Shell rewards kinetic energy with NYC food truck experience


    The very best brand experiences are those that shake up daily routines and offer unexpected moments.

    01-11-2017 | 2 min read

    Google’s energy harvesting walkway lights up Berlin


    Berlin’s Festival of Lights attracts scores of visitors annually each and every October, with the city’s iconic sights including Berlin Cathedral and Brandenburg Gate spectacularly lit up in an array of colours.

    01-11-2017 | 1 min read

    Bio Suisse delivers milk samples in exchange for cow massages


    Organic cows are happy cows according to Bio Suisse, the federation of Swiss organic farmers.

    25-10-2017 | 1 min read

    Burger King tackles bullying with powerful experiential video


    No one in this world deserves to be bulled. But the very sad reality is that, each year, 30% of students worldwide are the targets of bullying and cyberbullying.

    25-10-2017 | 1 min read

    McDonald’s offers to lock up phones in favour of family time


    How often do you look over at a table in a restaurant and find that instead of talking to each other, people are tapping away on their phones?

    19-10-2017 | 1 min read

    Jaguar ups the pace with unique ‘Musicdrome’ to launch first SUV


    For iconic brands, there is increased expectation for launch campaigns to offer something distinctly special that draws admiration and awe from around the world.

    19-10-2017 | 1 min read

    Google goes on experiential donut pop-up tour


    The smart speaker battle is on, and it’s set to be one for the ages.

    12-10-2017 | 1 min read

    Shooting star drones light up skyline for Wonder Woman DVD release


    Drones have reinvented film and photography with a host of new perspectives and capabilities, but the technology can offer so much more.

    12-10-2017 | 2 min read

    Snapchat’s augmented reality artwork provokes New York backlash


    Who really ‘owns’ an outdoor space? Is it possible to lay claim to public ground, and is it right to make money from doing so?

    04-10-2017 | 1 min read

    Toys R Us looks to attract shoppers with new AR app


    It’s been a tough few weeks for struggling retailer Toys R Us.

    04-10-2017 | 1 min read

    A different view: 360° film highlights plight of Rohingya Muslims


    Few people fully appreciate atrocities faced by Rohingya Muslims. That is, until now.

    28-09-2017 | 2 min read

    Sigh no more: IKEA’s new AR app eases shopper worries


    Let’s face it – all of us have made at least one IKEA purchase in our lives that we’ve quickly regretted.

    28-09-2017 | 2 min read

    Art with heart: Inside Refinery29’s immersive 29Rooms experience


    Unicorn carousels, child-sized lipsticks and five feet tall eyeshadows can only mean one thing: New York Fashion Week.

    21-09-2017 | 1 min read

    Intergalactic treasure! Star Wars augmented reality experience


    If you’re not a fan of Star Wars, tough luck.

    21-09-2017 | 1 min read

    Skoda stunt takes car safety to brave new heights


    Czech car manufacturer Skoda had a big challenge on its hands: how to get people talking about its innovative new road safety feature, while attracting the attention of a younger audience at the same time.

    13-09-2017 | 1 min read

    How far would you go? Virgin Australia challenges footy fans


    For the chance to see your sporting heroes in action, how far would you be willing to go?

    13-09-2017 | 1 min read

    Hyundai’s chatty school bus experience gets kids talking


    Bus journeys sure can be a drag.

    07-09-2017 | 2 min read

    5 reasons why experience is crucial to brand trust


    Trust. It’s a hugely powerful word and one that arguably carries more weight in today’s world than at any other point in history.

    07-09-2017 | 1 min read

    Don’t look down! A jaw-dropping brand experience


    You simply can’t beat the power of an unexpected brand experience, when it checks all the boxes.

    07-09-2017 | 1 min read

    Estonia says relax! Fun brand experience offers instant stress relief


    Modern life sure is stressful.

    31-08-2017 | 1 min read

    Could you love again? Petz brand experience offers second chance


    Love can make people do crazy things.

    31-08-2017 | 1 min read

    Splat! Tramontina’s food shoot-out hits the mark


    The very best experiential campaigns don’t just showcase a brand’s marketing messages or latest product innovations.

    23-08-2017 | 1 min read

    Hasbro stages unexpected parents evening experience


    Having a best friend is one of the most important parts of a child’s school life: having that special bond, someone they can play with at lunch time, laugh with in lessons and tell their secrets to. 

    23-08-2017 | 1 min read

    Coral brand experience tests the power of paint


    Imagine a world without colour. Pretty dull, right?

    16-08-2017 | 1 min read

    Get off the sofa! Game of Thrones’ mobile binge-watching experience


     A TV marathon, for most of us, means slobbing out on the sofa eating junk food, right?

    16-08-2017 | 1 min read

    Bermuda calls in JetBlue’s surprising brand experience


    Modern life sure is busy. It’s a sad reality, but today’s pace is so fast that it’s all too easy to become oblivious to the world and people around us.

    10-08-2017 | 2 min read

    Xennials: 3 things all marketers must know about this emerging ‘microgeneration’


    The term ‘millennial’ sure is divisive.

    10-08-2017 | 1 min read

    Volkswagen creates arcade-themed VR campaign


    As consumer interest in virtual reality continues to grow, we’re seeing more and more big-name brands rolling out virtual experiences.

    10-08-2017 | 1 min read

    Bus shelters transformed into underwater experience


    Waiting for a form of public transport is certainly not the most enjoyable activity.

    26-07-2017 | 1 min read

    Poisonous food truck experience from food allergy charity


    Food is one of life’s greatest pleasures.

    26-07-2017 | 1 min read

    Fido’s experience asks ‘Who Am I? for Pride


    It’s good to talk, but there are definitely some conversations – and questions – we would all avoid if we could.

    26-07-2017 | 1 min read

    7UP’s summer Twitter challenge experience


    Many of us have a love/hate relationship with warmer weather.

    26-07-2017 | 1 min read

    Björn Borg’s controversial US vs Mexico tennis experience


    Any brand that’s willing to push the boundaries and try something new is a winner in our eyes.

    26-07-2017 | 4 min read

    Google Daydream: what it means for the future of virtual reality


    Advancements in virtual reality (VR) and immersive technologies have opened up massive opportunities for brands to engage directly with fans in incredible and magical ways.

    12-07-2017 | 1 min read

    An enticing VR experience from Royal Caribbean


    Virtual reality technology has become one of the most exciting marketing platforms over recent years.

    12-07-2017 | 1 min read

    The Salvation Army creates poverty tour experience


    How often do you stop and take a second to think about the battles people around you could be facing?

    12-07-2017 | 1 min read

    Sony Pictures pranks Starbucks customers in Spider-Man experience


    We love a good prank. It’s not only a great way to grab audience attention, but it also makes highly amusing video content that often goes viral – generating brand awareness on a world-wide scale.

    12-07-2017 | 1 min read

    Sammontan’s educational global warming experience


    We love the imaginative minds of children.

    06-07-2017 | 1 min read

    Nature’s Miracle amusing Pee in the Park experience


    Many of us are reluctant to believe something until we see it with our own eyes.

    06-07-2017 | 1 min read

    Nicaraguans experience a lucky day with Loto


    These days, the most successful marketing campaigns are not always ones with big budgets behind them.

    28-06-2017 | 1 min read

    WWF creates light switch challenge experience


    Admit it: we are all guilty of forgetting to carry out basic tasks every now and then.

    28-06-2017 | 1 min read

    Allstate’s hidden camera experience shines spotlight on abuse


    Domestic violence is an incredibly alarming global issue: in the US alone, an estimated 2-4 million women are abused by their partners each year.

    21-06-2017 | 1 min read

    Colgate experiences tackles water waste in Russia


    Experiential marketing’s greatest strength is its ability to reach out and directly make a personal connection.

    21-06-2017 | 3 min read

    5 amazing stats you need to know about virtual reality


    The world has now well and truly woken up to the incredible possibilities offered by Virtual Reality.

    21-06-2017 | 1 min read

    IKEA takes meatballs on tour with pop-up café


    IKEA has to be one of the most divisive brand experiences out there today.

    15-06-2017 | 1 min read

    Pepsi tricks football fans in experiential stunt


    For many of us, it’s not the most expensive possessions we treasure the most, but the ones that truly mean something, or bring back fond memories from our past.

    15-06-2017 | 1 min read

    An unusual palm reading experience in Thailand


    Many of us are guilty of putting off going to the doctors for as long as possible, despite health services being extremely accessible to most of us. Professional healthcare is something that is easy to take for granted.

    07-06-2017 | 1 min read

    An experiential McDonald’s drive-thru takes to the streets


    There are many reasons why drive-thru fast food services are so great.

    07-06-2017 | 1 min read

    A creative festival bottle experience from Coca-Cola


    It can be a hard job for a brand to get on the radar of today’s youth, especially in a positive way.

    01-06-2017 | 1 min read

    BMW’s high-speed pitch experience


    Getting straight to the point can often be the best way to get a message across – both in marketing and day to day situations.

    01-06-2017 | 1 min read

    Co-op creates in-store recycling experience


    We may be way better at recycling today than we were a decade ago, but there’s still a lot more that could be done.

    23-05-2017 | 1 min read

    Shanti House creates harrowing homelessness experience


    There are currently over 100 million homeless people worldwide, with a large proportion of this number under the age of 18 – many fleeing their homes due to fear and abuse.

    23-05-2017 | 1 min read

    CANSA’s experiential stunt tricks beachgoers


    Cases of skin cancer are devastatingly on the rise: South Africa in particular could see an increase of 78% in the number of cancer cases by 2030.

    18-05-2017 | 1 min read

    Thalys’ strong-smelling travel agency experience


    Strong scents can often be powerful enough to trigger feelings of nostalgia – we’ve all had times where a familiar smell instantly takes us back to a great moment in our lives.

    18-05-2017 | 1 min read

    A shocking in-store experience from Megamax


    Experiential marketing is a great way to stop people in their tracks and make them listen.

    10-05-2017 | 1 min read

    WestJet’s epic desert light show experience


    As experiential marketing has grown in popularity over recent years, some brands have emerged as being experts in the field – continuously creating impressive stunts that get consumers talking.

    10-05-2017 | 1 min read

    Nikon challenges hungry Parisians with food-themed eye test experience


    Fun is at the root of so many great experiential marketing campaigns.

    04-05-2017 | 1 min read

    Oscar Mayer experience takes Wienermobile to remote Alaskan town


    Time and time again we see experiential campaigns taking place in the busiest of locations – train stations, city centres and shopping malls tend to be favoured places amongst brands.

    04-05-2017 | 1 min read

    A terrifying VR experience spreads fire safety message


    Virtual reality technology has become a major player in the marketing landscape.

    26-04-2017 | 2 min read

    5 things we love about the new IMAX VR arcade


    Virtual reality technology has taken yet another big step towards mainstream acceptance with the recent successful launch of IMAX’s VR arcade in Los Angeles.

    26-04-2017 | 1 min read

    Nescafé gets strangers talking in amusing experience


    It’s becoming increasingly hard to make new friends face-to-face, thanks to the sad reality that many of us spend much of our days with our heads engrossed in the screens of our trusty smartphone.

    26-04-2017 | 1 min read

    A unique experience shines light on racism


    In a world so culturally diverse, racism has never been so uncalled for, yet it continues to be a massive issue around the world.

    20-04-2017 | 1 min read

    A frightening experience from Road Safety Authority France


    To ensure an experiential marketing campaign stops people in their tracks, a bold and captivating idea that’s executed at the right time, in the right place, is often all that’s needed.

    20-04-2017 | 1 min read

    A moving experience by women’s rights group


    Time and time again we are seeing brands using experiential marketing to create excitement and provide consumers with fond memories, en route to enhancing brand loyalty.

    06-04-2017 | 1 min read

    XFINITY creates real-life Fast and Furious experience


    Gone are the days when a brand could sit back and wait for fans to interact positively with its campaign or advert.

    06-04-2017 | 1 min read

    Daimaru creates blooming magical experience


    Despite living in a world full of impressive and advanced technology, it’s still often the little things in life that bring us the most joy.

    30-03-2017 | 1 min read

    Mexico Board of Tourism creates raining tequila experience


    We’re constantly bombarded by adverts trying to grab our attention, almost to the extent that we become immune to brand messages.

    30-03-2017 | 1 min read

    Davos Klosters transports shoppers to the slopes in VR experience


    There’s nothing better in life than a bright and sunny day. But for many cities across the globe these don’t come around very often, especially during the dark winter months.

    23-03-2017 | 1 min read

    Coca-Cola’s campaign excites dehydrated beachgoers


    On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.

    23-03-2017 | 1 min read

    Ben & Jerry’s creates fun train station experience


    We all have a fun side, no matter our age.

    15-03-2017 | 1 min read

    Sodimac Homecentre’s VR highway hijack


    Long gone are the days when a billboard along the side of a busy highway was the most effective way to capture an audience’s attention.

    15-03-2017 | 1 min read

    Renault creates impressive VR prank campaign


    There aren’t many people that would turn down the chance to try an exciting virtual reality experience for themselves, given the opportunity.

    09-03-2017 | 1 min read

    Rexona shocks shoppers with invisible walkway prank


    We applaud any brand that dares to have some fun and play a prank on its consumers.

    09-03-2017 | 1 min read

    EasyJet offers spontaneous travellers a trip to a surprise destination


    Wouldn’t it be great to be more spontaneous? To just turn up at an airport one day and buy a ticket for the next flight leaving?

    02-03-2017 | 1 min read

    McDonald’s stimulates the senses with musical stunt


    When you bite into a McDonald’s burger, the last thing you’d expect to hear is a burst of operatic music.

    02-03-2017 | 1 min read

    Swedish opera house turns spotlight on the homeless


    A simple yet hard-hitting experiential campaign has highlighted the plight of the homeless in Sweden.

    23-02-2017 | 1 min read

    Holland Casino’s giant roulette experience


    No matter how exciting an experiential marketing stunt is, it can often be an extremely hard task to cut through the noise in a busy location and gain the attention of passers-by for more than a split second.

    23-02-2017 | 1 min read

    Twitter punch bag experience from Bjorn Borg


    Love it or hate it, social media has become the ultimate platform for keeping in touch with friends.

    08-02-2017 | 1 min read

    Europe’s first underwater museum experience


    For an experience to truly stand out and be remembered in this day and age, it needs to be unique and surprising for an audience.

    07-02-2017 | 1 min read

    M&Ms celebrates 75 years with VR spectacle


    There really is nothing on earth quite like virtual reality.

    07-02-2017 | 1 min read

    McDonald’s creates lunchtime rush with Big Mac ATM


    There’s no such thing as a free lunch. Or is there?

    07-02-2017 | 1 min read

    JetBlue’s campaign delights commuters


    The daily commute is no fun task, especially during the winter months.

    02-02-2017 | 1 min read

    Ford’s entertaining store experience


    There’s always time for fun. Always. And yes, time for a quick laugh is even possible to find amidst the hustle and bustle of New York’s Westfield World Trade Center shopping mall.

    02-02-2017 | 1 min read

    BMW's experiential campaign uses impressive projection mapping


    BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.

    26-01-2017 | 1 min read

    Paramount Pictures creates terrifying prank for ‘Rings’


    WARNING: This experiential campaign contains scenes of a disturbing nature. Viewer discretion is advised.

    26-01-2017 | 1 min read

    A creative pop-up experience from BIC


    Experiential marketing can take many different forms, but pop-ups are one of the most widely adopted tactics.

    19-01-2017 | 1 min read

    Maestro’s show-stopping experience


    Admit it: we’re all a little scared of the unknown.

    18-01-2017 | 3 min read

    3 highly-creative experiential campaigns from tech brands


    Life sure ain’t easy for technology brands vying to capture consumer attention in today’s world.

    18-01-2017 | 1 min read

    Orangina’s brand experience gets people shaking


    There’s nothing more annoying than a drink getting stuck in a vending machine – it’s happened to the best of us at one time or another.

    12-01-2017 | 1 min read

    E.ON tricks the public in ice-cold experience


    Experiential marketing can have many different aims; to promote a new product, raise awareness of an important issue, or to generate a buzz around a brand.

    12-01-2017 | 1 min read

    A dog-friendly billboard experience


    Some of the best experiential marketing campaigns are also the simplest.

    05-01-2017 | 1 min read

    KLM’s activation unites worldwide strangers


    Airports are exciting. The final stage before jetting off to somewhere exotic and, often, new, you can almost feel the anticipation in the air.

    05-01-2017 | 1 min read

    An epic musical experience from Belize Tourism Board


    One of the biggest trends in experiential marketing in recent times has been the transformation of ordinary billboards into interactive, two-way brand experiences.

    14-12-2016 | 1 min read

    Minute Maid’s emotional festive experience


    At Christmas time the excessive amount of food, drink, parties, and expensive presents often distracts us from what the season really is all about – spending time with and cherishing the people we love.

    14-12-2016 | 1 min read

    A touching Christmas activation from WestJet


    From a young age, most of us believed that Christmas was the time of year when miracles happen.

    08-12-2016 | 1 min read

    A magical drone experience from Disney


    We feel so lucky to live in an age in which amazing technology is constantly evolving.

    08-12-2016 | 1 min read

    Volkswagen creates striking bowling experience


    We’ve been talking a lot recently about how brands don’t just use experiential techniques to create a buzz, but also to make an audience stop and listen to an important message.

    01-12-2016 | 1 min read

    Selfie-tacular experience from Coca-Cola


    There’s no escaping the power and appeal of the selfie.

    01-12-2016 | 1 min read

    A car-stopping experience from BMW


    Experiential marketing has proven, time and again, its ability to enhance brand loyalty and drive sales.

    24-11-2016 | 1 min read

    Monopoly stages amusing experiential property prank


    For many of us, a game of Monopoly was the first time in our lives where we encountered money in any real sense.

    24-11-2016 | 1 min read

    Matt provides dream hangover experience


    As experiential marketing is starting to become more widely used, brands are having to find new and innovative ways to make sure their activations stand out and are effective.

    17-11-2016 | 1 min read

    Burger chain Quick creates comical billboard experience


    Experiential marketing is a great way to get people talking.

    17-11-2016 | 1 min read

    A meaningful lemonade stand from Cricket Wireless


    A sure-fire route to experiential marketing success is the personal touch.

    10-11-2016 | 1 min read

    Google creates mind boggling experience for Allo app


    If someone told you that you could control a vending machine with your mind, would you believe them? Honestly?

    10-11-2016 | 1 min read

    IKEA’s shocking Red Cross showroom experience


    Experiential marketing is most often used by brands to provide customers with an enjoyable experience in a bid to build love and loyalty.

    03-11-2016 | 1 min read

    Burger King presents spooky McDonald’s ghost experience


    Ghouls, ghosts and a whole load of pumpkins stole the show this week – all in celebration of Halloween, of course!

    03-11-2016 | 1 min read

    A high-flying experiential giveaway from North Face


    Outdoor clothing brand North Face love to create particularly adventurous experiential stunts that represent the brands ethos, create fun for consumers and get people talking about it.

    27-10-2016 | 1 min read

    Red Bull experience turns payphones into smartphones


    We are often so caught up in the advances of new technology, we forget some of the inventions that started it all.

    27-10-2016 | 1 min read

    Disney creates magical bus shelter experience


    Experiential campaigns can be magical for kids.

    19-10-2016 | 1 min read

    GMC creates unique billboard experience


    Let’s be honest: most of us pay very little attention to billboards.

    19-10-2016 | 1 min read

    Burger King creates experiential drive-thru


    We all love a drive-thru for being such an effortless experience, right?

    13-10-2016 | 1 min read

    Experiential boob room spreads Breast Cancer awareness


    A room filled with giant boob balloons? That’s something you don’t see every day!

    13-10-2016 | 1 min read

    KitKat’s experiential stunt gets commuters dancing


    For most people, waiting for a bus is pretty dull.

    30-09-2016 | 1 min read

    Carlsberg offers up the ultimate taxi experience


    It’s cold, you’re tired and you’re waiting for a taxi.

    30-09-2016 | 1 min read

    Samsonite’s simplistic experiential stunt grabs worldwide attention


    We’ve all been let down by a suitcase at some point in our lives.

    29-09-2016 | 1 min read

    LEGO’s ninja-themed experiential tour


    As one of Europe’s best-loved brands, LEGO certainly knows a thing or two about creative marketing.

    29-09-2016 | 1 min read

    Harbin Beer’s experiential stunt forges international connections


    We love to share examples of brands that have tapped into their softer side with kind-hearted activations.

    22-09-2016 | 1 min read

    Cardiff celebrates Roald Dahl with magical experiential event


    For over 50 years, Roald Dahl’s children’s stories have delighted kids around the world.

    22-09-2016 | 1 min read

    Coca-Cola brand creates experiential colouring billboard


    Once an activity exclusively reserved for kids, colouring has recently been taken up as a hobby by adults worldwide.

    15-09-2016 | 2 min read

    3 inspiring winter experiential campaigns


    Winter is coming. It’s time for your brand to get ready.

    14-09-2016 | 1 min read

    Tel Aviv City goes retro with giant experiential Tetris game


    Who doesn’t love a game of Tetris? The popular arcade game first made its mark way back in 1984 and now, over 30 years later, it still holds a nostalgic place in the hearts of many.

    14-09-2016 | 1 min read

    Sweat it out for Gatorade’s experiential vending machine


    Branded vending machines have the potential to be experiential marketing gold.

    07-09-2016 | 1 min read

    OREO inspires fitness fun with experiential activation


    Having only just recovered from the madness of the Rio 2016 Olympic Games, we’re set to enter into another two weeks of sporting frenzy as the 2016 Paralympics Games kicks off this week!

    07-09-2016 | 1 min read

    Chang Beer’s sensory tour brings taste of Thailand to life


    For food and drinks brands there’s no better way to engage consumers than a face-to-face taster experience.

    01-09-2016 | 1 min read

    VR delivers magical experience for Swiss children


    As any parent will know, one of the greatest joys of children’s artistic creations is the pure imagination they bring to each and every one.

    01-09-2016 | 3 min read

    5 reasons why brand love matters


    The Beatles really were spot on when it came to matters of the heart.

    31-08-2016 | 1 min read

    Old Irish serves up one-of-a-kind virtual reality experience


    The threat of violence is not a typical ingredient found within the brand love recipe book.

    23-08-2016 | 1 min read

    Coke maximises Olympic partnership with experiential activity


    The eyes of the world have been fixed on Rio this summer, and brands with a presence at the 2016 Olympic Games benefited from unmatched global exposure.

    23-08-2016 | 1 min read

    Seth Rogen shocks shoppers with cheeky Sausage Party prank


    The weekly grocery shop is seen by many people as a necessary evil.

    18-08-2016 | 2 min read

    5 marketing stats you need to know in 2016


    The world of experiential marketing never stops moving forward.

    18-08-2016 | 1 min read

    Experiential museum offers art fans an immersive experience


    Art galleries are boring.

    18-08-2016 | 1 min read

    Tesco gets experiential with pop-up wine bar


    Pop-up brand experiences are one of this year’s top experiential trends.

    10-08-2016 | 1 min read

    Pikachu gets revenge in Pokémon Go prank


    There’s no escaping Pikachu right now.

    10-08-2016 | 1 min read

    Miller Lite takes to the beach with experiential roadshow


    Summertime sure is busy in the experiential marketing world.

    08-08-2016 | 3 min read

    The power of immersive story-telling for brands


    Pokémon Go has well and truly thrust augmented reality (AR) technology into the limelight like never before.

    04-08-2016 | 1 min read

    Minnesota Tourism tours US with experiential pop-up


    With over 500 million monthly users and counting, Instagram is a force to be reckoned with.

    04-08-2016 | 1 min read

    Cadillac creates immersive VR experience


    Experiential has been a popular marketing platform for automotive brands for many years.

    28-07-2016 | 1 min read

    Pepsi celebrates World Emoji Day with interactive pop-up


    Who doesn’t love to use emojis?

    28-07-2016 | 1 min read

    LEGO sparks imaginations with OOH stunt


    Balancing work and family life can be a challenge.

    21-07-2016 | 1 min read

    A slime-tastic Ghostbusters experience from Madame Tussauds


    The Ghostbusters are back!

    21-07-2016 | 1 min read

    Smith & Forge’s experiential prank shocks Muscle Beach


    One of the greatest strengths of experiential campaigns is the power to have a lasting impact.

    14-07-2016 | 3 min read

    Why alcoholic brands are owning the experiential marketing game


    Shifting consumer habits. Premium price justification. Even, at times, negative public perception.

    13-07-2016 | 1 min read

    Jaguar’s VR experience pranks petrol heads


    Virtual reality is currently one of the biggest buzzwords in the marketing industry.

    13-07-2016 | 1 min read

    Gillette unites families in moving experiential stunt


    The internet is a wondrous resource. With a global network right at our fingertips, for many of us it has become the go-to source of information.

    13-07-2016 | 1 min read

    Vote for Meredith Cranmer in the Women In Media People’s Choice Award


    Our very own Meredith Cranmer has been shortlisted for a Women In Media People's Choice Award in the Entrepreneur category. 

    08-07-2016 | 1 min read

    Clipper launches green tea sampling drive with Because


    Clipper Teas, the Fairtrade tea brand from Wessanen UK, is working with BEcause as part of a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the “Queen of Greens”.

    07-07-2016 | 1 min read

    WWE’s John Cena packs a punch in powerful 4th of July campaign


    Professional wrestler John Cena is no stranger to fighting tough battles.

    07-07-2016 | 1 min read

    Moving live activation remembers Britain’s fallen soldiers


    Live experiences have the power to move people in a way that no other medium can offer.

    29-06-2016 | 1 min read

    Coral inspires kids with colourful brand experience


    The summer season of sport has well and truly kicked off.

    29-06-2016 | 1 min read

    British Gas’ live activation gets people talking


    ‘Home’ can mean a very different thing to different people.

    23-06-2016 | 1 min read

    Summer bash raises vital funds for ADD Positivity


    We’re deeply passionate about giving back here at Because. By working together, we can all make a big difference to the lives of underprivileged people around the world.

    22-06-2016 | 1 min read

    KitKat tests students in laughter-filled experiential stunt


    Most people will know that holding in laughter can be surprisingly difficult sometimes.

    22-06-2016 | 1 min read

    Snickers’ experiential billboard offers a nasty surprise


    Shock can be a powerful tool for experiential marketing campaigns.

    22-06-2016 | 3 min read

    Five spirited alcoholic experiential marketing campaigns


    Alcoholic brands sure aren’t shy when it comes to the inventive use of experiential marketing. And they shouldn’t be.

    21-06-2016 | 1 min read

    Because to work with WWF on experiential tiger campaign


    WWF, the world's leading independent conservation organisation, will work with experiential agency Because to deliver a major campaign this summer, highlighting the plight of wild tigers.

    31-05-2016 | 1 min read

    Pedigree’s experiential pUp syndrome campaign


    One of experiential marketing’s greatest strengths is its ability to challenge and change perceptions.

    31-05-2016 | 1 min read

    NIVEA‘s fun-filled experiential stunt tackles the sun


    A sweltering sunny day spent at the beach is a rare treat for Brits.

    27-05-2016 | 1 min read

    PETA’s experiential leather pop-up shocks shoppers


    WARNING: This article/video contains scenes of a disturbing nature.

    If you’re a fan of leather bags and belts, then this campaign might just change your mind.

    27-05-2016 | 1 min read

    GNV’s experiential ads are buried treasure