Joss Davidge

    AUTHOR BIO


    Joss Davidge

    GLOBAL INNOVATION DIRECTOR

    With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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    Blog posts by Joss Davidge

    17-04-2020

    The five key lessons esports can teach marketers about virtual experiences


    Empty stadiums. Cancelled tournaments. But here's a silver lining.

    15-04-2020

    AR, VR, vAtoms, these days virtually anything goes...


    When you can’t use live events to connect with your consumers, virtually anything goes as an alternative.  

    12-03-2020

    Corona beer ups the chill factor amid coronavirus chaos


    In recent weeks, fears over the spread of coronavirus have swept the globe. 

    04-03-2020

    Mizuno connects consumers to influencers through interactive Smart Shelf


    If you haven't heard already (where have you been), social media influencers now play a pivotal role in word-of-mouth generated sales.

    26-02-2020

    Universal Orlando Resort creates creepy Mardi Gras-themed tribute store


    Defined by New Orleanians as the ‘Greatest Free Show on Earth’, Mardi Gras has spread its carnival spirit far and wide.

    12-02-2020

    Swap an old flame for a free Whopper on Valentine's Day


    Valentine’s Day may mean balloons, bouquets and chocolates for most couples, but what if you’re single, heartbroken or just not feeling the love? 

    29-01-2020

    Will Smith goes undercover for Lyft in Bad Boys for life stunt


    Got ya! 

    22-01-2020

    Dunkin’ Donuts new sandwich is D-o-double-G approved


    Take your pick. 

    08-01-2020

    Booking.com offers epic travel experiences to suit every New Year’s resolution


    Decided on your New Year’s resolution yet? 

    04-12-2019

    Frito-Lay ad creates festive twist to Anna Kendrick tune


    It’s that time of year again.

    20-11-2019

    Welcome to the Hotella Nutella


    A weekend getaway has never been so sweet.

    28-10-2019

    Burger King breaks into home deliveries with surprising stunt


    We all love takeaway, especially when it’s delivered to us.