Blog

 

Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    Jonny Davis

    Jonny Davis
    After founding Because Ireland in '05, I now lead Because NY. Working on award-winning campaigns with clients like Coca-Cola, Heineken and Dropbox has given me a unique insight into what it takes to deliver innovative solutions for clients.

    Recent Posts

    19-02-2019

    Porsche delights fans with the Cayenne Model Wall


    Sports cars maybe fast, sleek and highly desirable, yet with limited passenger space and a high price tag, they are an impractical dream for most people.

    12-02-2019

    Shutterstock brilliantly trolls Fyre Festival with idyllic stock images


    The Fyre Festival hit headlines for all the wrong reasons.

    05-02-2019

    Burger King ‘tricks’ social media influencers into promoting fries


    Why would Burger King like a random tweet from a digital influencer posted in 2010?

    29-01-2019

    Celebrate Valen-HEINZ Day with a serving of Ketchup Caviar


    Valentine’s Day can be expensive.

    22-01-2019

    AeroMexico surprises Americans with humorous DNA Discounts experience


    It’s said that everyone shares a common ancestor if you look back far enough.

    15-01-2019

    The five most extraordinary brand activations at SXSW 2018


    SXSW, the annual film, media, and music festival and conference that take in Austin, Texas, never fails to feature some of the most extraordinary brand activations of the year. 

    15-01-2019

    KFC brings back bowl cuts to amplify $3 Famous Bowl promotion


    Past fashion trends, whether remembered with nostalgic fondness or hideous embarrassment, get people talking.

    15-01-2019

    CES 2019: Six breath-takingly immersive brand experiences that stole the show


    CES is a gadget lovers’ paradise, each and every year.

    18-12-2018

    KFC spreads holiday cheer with chicken-scented firelogs


    There appears to be no limits to the lengths that KFC will go to get folks talking.

    11-12-2018

    Jonny Davis: Three things I'm excited for in 2019


    As 2018 comes to a close and we move into 2019, I’m looking forward to the following:

    05-12-2018

    The most innovative experiential campaigns of 2018


    As 2018 draws to a close, we wanted to look back at the brand experiences that have left a lasting impressions on our readers this year.

    04-12-2018

    Payless Shoes tricks influencers with fake designer pop-up shop


    Shoppers put their trust in designer labels as a mark of quality, status and luxury.