Extraordinary ideas, inspiring insight

Our award-winning blog covers the very best creative campaigns from across the globe. If you're looking for something specific, like connecting with audiences virtually during the spread of the Coronavirus, search by keyword or find examples by country or industry in the dropdown menus.

    Gwyn Humphreys


    Gwyn Humphreys

    I'm a passionate marketer with a love for experiential marketing. With 15 years of experience, I've delivered award-winning campaigns across a multitude of sectors in New York, London and Singapore. I take a calm approach and strive to always improve - nothing makes me happier than a successful project and happy clients.
    Sharon is the Business Director at Because Singapore.

    Blog posts by Gwyn Humphreys


    Making a remote workforce work for you

    A happy, connected, engaged workforce, is a productive workforce. But how do you actively engage a workforce who aren’t all under the same roof?


    A First-class Airport Experience from Changi Airport Group

    Showcasing an airport that is the destination.


    Mumbai Police stunt encourages drivers to #HonkResponsibly

    Being stuck in traffic is frustrating, dull and very irritating. 


    TNB shows only reality will do for Chinese New Year

    Travelling to see loved ones for the Holidays is part of the course for millions of people who live abroad.


    Apple release moving Chinese New Year ad Shot on iPhone 11 Pro

    Chinese New Year has grown in importance not only in China but also across the globe.


    Blow for a cause: Durex Singapore lightens the mood during haze season

    Haze season is a phenomenon in Southwestern Asian countries which causes smog to set over the region, particularly in Singapore, for one month a year.


    Heineken reunites The Office co-stars to surprise real life office workers

    There’s something about drinking a cheeky beer in the office that feels like a real treat.


    Netflix and WWF team up to REWILD Our Planet

    In 1954, David Attenborough produced his first wildlife series for the BBC.


    WWF-UK virtual reality Tiger Experience campaign shortlisted for National Fundraising Award

    We're very excited to announce our Tiger Experience campaign for WWF-UK has been nominated for a National Fundraising Award for Most Innovative Fundraising Campaign. 


    What mindfulness means for the modern worker

    In a world full of distractions and media outlets constantly fighting for your attention, our brains are exposed to more stimulus than ever before.