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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    Graham Wall

    AUTHOR BIO


    Graham Wall

    From the moment I discovered you could earn a living from your imagination, I was hooked. Collaborative, commercial and utterly obsessed with creativity, it’s my mission to ensure we deliver first class service and game-changing ideas each and every time we work with our clients.
    Graham is the UK CEO at Because
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    Blog posts by Graham Wall

    30-10-2019

    Stay Scary! Spotify celebrates daring celebrities this Halloween


    The most memorable singers are those people who aren’t afraid to take a bold stance and let their true colours shine.

    16-10-2019

    Premier Inn invites consumers to join the Pillow Fight Club


    Did you know that the ideal time to replace your pillow is every 1-2 years?

    01-10-2019

    10 minutes with Paddy Power's Managing Director, Victor Corcoran


    Paddy Power is not afraid of a little controversy.

    11-09-2019

    IKEA soothes babies to sleep with a musical catalogue


    Blissful, blissful sleep.

    14-08-2019

    Pernod Ricard brings back the Malibu Games with a bang in 2019


    The way drinks brands target young consumers is changing.

    24-07-2019

    Paddy Power pranks fans with fake football kit


    Gambling has become big part of the football experience.

    15-07-2019

    KFC unveils the Fried Chicken Bucket Hat in true finger lickin’ fashion


    There are many fashion choices that have divided opinions over the years.

    03-07-2019

    McDonald’s Sweden now delivering straight to your picnic blanket


    Picnics on a sunny day are hard to beat.

    19-06-2019

    This immersive experience lets you step inside your favourite TV shows


    Have you lost time scrolling through streaming services, watching the trailers of countless films and series?

    04-06-2019

    The world’s most instagrammable ice cream experience is here


    I scream, you scream, we all scream for ice cream.

    30-04-2019

    Arby’s offers six sandwich-filled hours in Hawaii for $6


    Popular American chain, Arby’s is known for its extravagant, stacked sandwiches inspired by dishes from all around the world.

    23-04-2019

    Carlsberg ridicules itself with staff reading Mean Tweets


    Brands and celebrities alike often retweet and share the positive comments from its customers to really show off how much people like them.