Gareth Brock


    Gareth Brock


    I’m a media and marketing all-rounder, with 15 years’ experience across a range of channels. I’m fascinated by the shop floor and ‘real world’ and love getting out in the field, experiencing the action first-hand, and gathering and sharing consumer insights and knowledge.

    Blog posts by Gareth Brock

    15-11-2021 | 4 min read


    The changing world has meant an evolution in Sports Marketing. Here’s how to create better fan experiences and brand connections with cutting-edge digital tools.

    04-08-2021 | 4 min read

    Turning up the heat with summer sampling: The Digital Edition

    Summer is coming, and brands want to get their products safely into the hands of nervous, Covid-conscious customers. Here’s how creative technology can save your sampling season.

    01-07-2020 | 4 min read

    Why dogs and cats should be your next pet project

    Pet adoption and the pet-care industry have ramped up in 2020. Here’s why, and how, brands should get involved with our best friends.

    16-03-2020 | 3 min read

    Sponsorship beyond the shut stadium - where will you find your fans?

    You may not be able to connect with a full stadium of fans, but you can connect with them in other ways.  

    27-02-2020 | 3 min read

    Wearing Your Employer’s Logo with Pride

    Defined by New Orleanians as the ‘Greatest Free Show on Earth’, Mardi Gras has spread its carnival spirit far and wide.

    05-12-2019 | 3 min read

    10 minutes with Beam Suntory's Melanie Smith

    Celebrating cross-cultural differences is how Beam Suntory built a world leading premium spirits organisation.

    11-09-2019 | 2 min read

    The Seven Steps to Sampling Heaven

    We’ve already covered ‘The Seven Sins of Sampling’ - what NOT to do when planning and executing sampling campaigns. 

    03-05-2019 |

    Because nominated for Experiential Agency of the Year at 2019 Mumbrella Awards

    We're chuffed to announce that Because Australasia has been shortlisted for Promo or Experiential Agency of the Year at the 2019 Mumbrella Awards. 

    17-01-2019 | 1 min read

    Bring it to Win it! Because create innovative Sydney Water hydration campaign

    As Sydneysiders swelter through the latest heat wave, this year’s Big Bash and Women’s Big Bash Leagues are heating up to be one of the best yet!

    25-10-2018 | 2 min read

    Because help Sydney Water launch Tiny Home water efficiency campaign

    With one of the most significant drought’s in decades and NSW recording the driest winter since 1965, there’s a real need to educate people to help reduce water waste.

    16-08-2018 | 1 min read

    Because continues Australian expansion with new offices in Melbourne

    After launching in Sydney over six years ago (and New Zealand last year) we thought it was about time Because headed south and made its mark in Melbourne. 

    20-02-2018 | 2 min read

    Celebrating diversity: How brands can promote inclusiveness within their business

    Diversity. It’s a word that’s on many businesses' lips and minds across the board, and its no wonder as it absolutely makes sense for companies to reflect the communities they serve.

    28-09-2017 | 1 min read

    Why VR is leading the Gartner Hype Cycle

    When Gartner recently placed virtual reality at the peak of its 2017 Emerging Technologies Hype Cycle, those of us that have been lucky enough to work with this incredible technology in recent years were far from surprised.

    08-06-2017 | 1 min read

    Woolworths Summer Sensorium shortlisted for Mumbrella Sports Marketing Award

    We're thrilled to announce our Woolworths Summer Sensorium activation has been nominated for a Mumbrella Sports Marketing Award.