Anna Bysshe

    Blog posts by Anna Bysshe


    Shopper and experiential: How to integrate both to grab consumer attention

    Marketers have long worked hard in retail environments to convert shoppers into customers. 


    The 5 biggest brand planning mistakes

    You know the scene: a boardroom set-up, with free coffee and biscuits aplenty and your most trusted agencies, all enjoying a friendly chat about how to make sure your upcoming campaign will bring home the Lions from next year’s Cannes Festival.