In order to connect with young businessmen Audi Canada ran this great campaign.
A Scalextric track, complete with trees, miniature figures and a prominent Audi garage was placed in the business district of Toronto.
The cars on the track were scale models of the Audi Quattro and people were invited to race them using a bespoke iPad app.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.