ASICS run engaging campaign in lead up to the NY marathon
"How fast is fast enough to win a marathon?" asks ASICS, the sports footwear and clothing brand, who devised this great experiential stunt in the lead up to the ING New York marathon.
A video wall was installed, in a subway station in New York, that challenged people to race against Ryan Hall, a marathon runner from the USA. The 60 ft long video wall invites people to race Ryan, then after a ten second countdown you're off as a running Ryan appears on the screen! Few were able to keep up, not that it's surprising as apparently Ryan has a 6ft 10 stride! It is an interesting way to engage people in the upcoming marathon and to also reveal quite how fast those marathon runners go!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.