ASICS run engaging campaign in lead up to the NY marathon


“How fast is fast enough to win a marathon?” asks ASICS, the sports footwear and clothing brand, who devised this great experiential stunt in the lead up to the ING New York marathon.


A video wall was installed, in a subway station in New York, that challenged people to race against Ryan Hall, a marathon runner from the USA. The 60 ft long video wall invites people to race Ryan, then after a ten second countdown you’re off as a running Ryan appears on the screen!  Few were able to keep up, not that it’s surprising as apparently Ryan has a 6ft 10 stride! It is an interesting way to engage people in the upcoming marathon and to also reveal quite how fast those marathon runners go!


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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.