Andes Beer, a brand renowned in Argentina for its quirky advertising, has just released this video of its "Great Escape" campaign.
It is based around the idea that people often have to attend "unbearable" events when they would much rather be having a beer with their mates. To help people escape these events Andes would deploy a "specialised rescue team" who could extract those who applied for assistance via a Facebook page. The list of potential situations people could be rescued from included distant-family weddings, golden anniversaries, business events, school concerts among others. The timely rescues were caught on camera and aside from the video below (that is now being shared online) the stunts also gained some national coverage on Argentinian television.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.