An icy experience

In January every year thousands of tourists flock to this extraordinary ice and snow festival in China.

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The spectacular display of craftsmanship includes life-size buildings and ice slides.

In the evenings the ice is lit up beautifully using LED lights. We think you’ll agree it’s pretty stunning! ice_2 ice_3 ice_4 ice_5

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

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