An icy experience

By Joss Davidge | 10-01-2013

In January every year thousands of tourists flock to this extraordinary ice and snow festival in China.

ice_1

The spectacular display of craftsmanship includes life-size buildings and ice slides.

In the evenings the ice is lit up beautifully using LED lights. We think you'll agree it's pretty stunning! ice_2 ice_3 ice_4 ice_5

AUTHOR BIO

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

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