An extreme pizza delivery from Nissan


Joss Davidge’s experiential highlight of the week is this extreme experiential activation from Nissan with Japanese pizza chain PIZZA-LA.


The XTREME Pizza Delivery campaign sought to deliver hot and made-to-order pizzas to remote locations up in the snowy mountains, through difficult terrain and tough weather conditions, showing that no location or terrain is impossible for the Nissan X-TRAIL model. Head over to Joss’s Marketing Society blog to find out more.

Read more here.

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.