Joss Davidge’s experiential highlight of the week is this extreme experiential activation from Nissan with Japanese pizza chain PIZZA-LA.
The XTREME Pizza Delivery campaign sought to deliver hot and made-to-order pizzas to remote locations up in the snowy mountains, through difficult terrain and tough weather conditions, showing that no location or terrain is impossible for the Nissan X-TRAIL model. Head over to Joss's Marketing Society blog to find out more.
Read more here.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.