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Alton Towers: Lift of terror

By Joss Davidge

To herald the upcoming launch of a new ride at Alton Towers Resort a lift in a Wandsworth shopping centre was made to look like the floor had been ripped out. 

This guerrilla marketing stunt certainly raised the heart rate of unsuspecting shoppers and made sure they walked away with Nemesis Sub-Terra on their minds!Alton-Towers

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