Get schooled:

Share this page

Alton Towers: Lift of terror

By Joss Davidge

To herald the upcoming launch of a new ride at Alton Towers Resort a lift in a Wandsworth shopping centre was made to look like the floor had been ripped out. 

This guerrilla marketing stunt certainly raised the heart rate of unsuspecting shoppers and made sure they walked away with Nemesis Sub-Terra on their minds!Alton-Towers

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today