Blog

Alton Towers: Lift of terror

To herald the upcoming launch of a new ride at Alton Towers Resort a lift in a Wandsworth shopping centre was made to look like the floor had been ripped out. 

This guerrilla marketing stunt certainly raised the heart rate of unsuspecting shoppers and made sure they walked away with Nemesis Sub-Terra on their minds!Alton-Towers

AUTHOR BIO

Joss Davidge

GLOBAL INNOVATION DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
FIND ME ON:

READ MORE FROM Joss Davidge

Joss Davidge

    Why dogs and cats should be your next pet project

    Is the drive to digitalisation removing the human touch?

    Could staycations be 2020’s big holiday trend?

    Creating meaningful relationships with customers in a digital world

    Because trials virtual experiences

    London
    Dublin
    New York

    Auckland
    Sydney
    Melbourne

    Singapore
    Dubai
    Cape Town

    Get in touch:
    1-646-647-1239

    © 2020 Because Experiential Marketing. All rights reserved. A UK limited company: 06721570

    Cookies Policy | Privacy Policy | Terms & Conditions