African Angel - with immediate effect

“Wouldn’t it be nice if you could see the good a donation will do at the exact moment you give it?”

By donating to the charity African Angels people could scratch away at a picture that depicted an impoverished child. Below the surface a new reality was revealed, one that could be realised thanks to the money donated. The strength of this campaign is its simplicity. It’s engaging, thought-provoking and clearly demonstrates the difference charitable donations can make. African-Angel

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

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