African Angel – with immediate effect


“Wouldn’t it be nice if you could see the good a donation will do at the exact moment you give it?”

By donating to the charity African Angels people could scratch away at a picture that depicted an impoverished child. Below the surface a new reality was revealed, one that could be realised thanks to the money donated. The strength of this campaign is its simplicity. It’s engaging, thought-provoking and clearly demonstrates the difference charitable donations can make.


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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.