"Wouldn't it be nice if you could see the good a donation will do at the exact moment you give it?"

By donating to the charity African Angels people could scratch away at a picture that depicted an impoverished child. Below the surface a new reality was revealed, one that could be realised thanks to the money donated. The strength of this campaign is its simplicity. It's engaging, thought-provoking and clearly demonstrates the difference charitable donations can make.