Here at BEcause we think that good conversation is very important, giving brands a voice and getting the right people talking is key.
But getting your product into the right hands (sampling/trial) doesn’t always require face-to-face. Have a look at this sampling machine positioned in a busy shopping centre. The "adult" jell-o, their term for it not ours, is laced with alcohol and is positioned as an indulgent treat with branding that hints that it is a little naughty. Using state of the art facial recognition technology, the samples were dispensed to only those deemed old enough. Those who received a sample certainly looked impressed and the technology is bound to spark a few conversations, even if it's just the delight of the machine mistakenly judging you as under 21, the charmer.