Adult only sampling machine dishes out indulgent treats
Here at Because we think that good conversation is very important, giving brands a voice and getting the right people talking is key.
But getting your product into the right hands (sampling/trial) doesn’t always require face-to-face. Have a look at this sampling machine positioned in a busy shopping centre. The "adult" jell-o, their term for it not ours, is laced with alcohol and is positioned as an indulgent treat with branding that hints that it is a little naughty. Using state of the art facial recognition technology, the samples were dispensed to only those deemed old enough. Those who received a sample certainly looked impressed and the technology is bound to spark a few conversations, even if it's just the delight of the machine mistakenly judging you as under 21, the charmer.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.