Add some Zing!


See Below the Sourz “Add some Zing” campaign last weekend in Liverpool where we sent out teams to promote the spirirt with cocktails, interactive dancefloors and funky neon handouts.

Interactive Bar in Liverpool:interactive-bar

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.