A weekend full of live events. Yes, you read that right!
Big Gay Out, ANZ Bank, Shiny Side Up, Love Racing and Watercare Central Interceptor Discovery Centre - all in a weekend's work...
Shoo, last weekend was quite the weekend for team NZ!
We are thrilled (and lucky!) to have been able to produce five live events and activations for our amazing NZ clients last weekend. Here’s the download in no particular order.
Starting with the biggest festival of the rainbow calendar, we’re beyond proud to have produced Ending HIV Big Gay Out for the NZ Aids Foundation. Nestled smack bang in the middle of Pride Week - this event hosted 17,000 attendees who partied, ate, danced and had an all-round amazing afternoon just filled with positive vibes in Auckland.
At Big Gay Out we helped ANZ Bank create a relaxing chill-out area in front of the main stage - complete with gorgeous drag artists who totally stole the show.
Onto the event tour for motorcycle enthusiasts, Shiny Side Up. Here we created a 'bikie's garage' for the Accident Compensation Corporation - where riders could come and sign up for their 'Ride Forever' programme – a programme designed to help motorcyclists be the best riders they can be. This event in Nelson was the first of what is going to be a national series, so watch this space for more as it unfolds.
We also produced our last event for our fun summer campaign for LOVE RACING - NZ Thoroughbred Racing. Using forced perspective - we created an engaging photo activation across eight events at major racing meetings that let guests showcase their outfits in a real-life birdcage!
And finally, we debuted our technically immersive Watercare Central Interceptor Discovery Centre. This high-tech trailer, complete with VR, an immersive theatre, games and interactive screens, demonstrates the benefits of the new major infrastructure project for wastewater removal in Auckland. It will be hitting the road in central Auckland soon, so if you happen to be in the area, keep an eye-out!
Phew! A massive weekend. It was exhausting but it’s always so rewarding to work with our amazing clients to produce live events that help them create awareness and connect with their audiences to build that all-important brand love. We are also aware of how lucky we are to have been able to enjoy face-to-face engagement (while we could) when so many others around the world haven’t been able to. We are immensely grateful. A giant thank you to all involved, and if you’re ever in need of some help coming up with a campaign that creates real connections in this increasingly digital world, you know who to call.
Stay safe everyone.
I'm an award-winning radio marketer and event producer having created some of the largest events and activations for the biggest brands in New Zealand. I'm passionate about brands engaging with their consumers and stakeholders through magical experiences, with seamless delivery.