A powerful unexpected experience from Samsung

Samsung’s Hearing Hands stunt orchestrated for a young Turkish man from Istanbul is the focus of Joss Davidge’s Marketing Society blog this week.


The brand came up with a heart-warming and clever gesture to spread the message about its new video call centres that cater for hearing-impaired customers.  It was all centred on a hearing-impaired fellow called Muharrem from Istanbul. Samsung constructed a stunt that would enable him to have one day with no barriers. To achieve this, his whole town received training in sign language. 

Read more here.