A powerful unexpected experience from Samsung
Samsung’s Hearing Hands stunt orchestrated for a young Turkish man from Istanbul is the focus of Joss Davidge’s Marketing Society blog this week.
The brand came up with a heart-warming and clever gesture to spread the message about its new video call centres that cater for hearing-impaired customers. It was all centred on a hearing-impaired fellow called Muharrem from Istanbul. Samsung constructed a stunt that would enable him to have one day with no barriers. To achieve this, his whole town received training in sign language.
Read more here.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.