A pixelated walk down #8bitlane
To get people talking about the upcoming Disney release "Wreck-It Ralph", which is based on an 80s arcade-game character, Brick Lane was transformed into an 8-bit version of itself in early January.
There were pixelated London taxis, 8-bit trees, clouds, CCTV cameras, pigeons and a dog. The activity also included an augmented reality game that people could access by scanning a building with Blippar, the image recognition app.
AUTHOR BIO
Joss Davidge
GLOBAL INNOVATION DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
