A pixelated walk down #8bitlane
To get people talking about the upcoming Disney release "Wreck-It Ralph", which is based on an 80s arcade-game character, Brick Lane was transformed into an 8-bit version of itself in early January.
There were pixelated London taxis, 8-bit trees, clouds, CCTV cameras, pigeons and a dog. The activity also included an augmented reality game that people could access by scanning a building with Blippar, the image recognition app.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.