To get people talking about the upcoming Disney release "Wreck-It Ralph", which is based on an 80s arcade-game character, Brick Lane was transformed into an 8-bit version of itself in early January. 

There were pixelated London taxis, 8-bit trees, clouds, CCTV cameras, pigeons and a dog.  The activity also included an augmented reality game that people could access by scanning a building with Blippar, the image recognition app.