A football themed eye test from ESPN


ESPN, the cable and satellite television channel that prides itself on being The Worldwide Leader in Sports, didn’t want any of their viewers to miss out…


…on their offerings from poor eyesight.To tackle this problem and persuade them to get their eyes tested, the channel created a special test for Champions League fanatics that replaced the usual letters and numbers with global soccer stars and clubs of UEFA Champions League.

Read more about the campaign on Joss’ Marketing Society blog here.

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.