A driving and texting test for Belgian learners


How do you get young drivers to be aware of the dangers of sending text messages whist driving before they learn through experience?


A Brussels based organisation called Responsible Young Drivers had the idea to tell learners that, by law, they were now required to pass a texting test while driving.  Luckily the mock tests were held in a secure environment as you can see the results in the video below.  Now that this video has gained some traction online it is hoped that more drivers will be aware of the implications of taking your eye and mind off the road.

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.