A Big Gay Weekend! 

Work alert

Because Connected Experiences in New Zealand was thrilled again to work on a variety of projects for a very important weekend for the rainbow community. 

Big Gay Out (Main)

We are proudly the producers of the entire Big Gay Out festival – a LGBTQIA+ festival of around 15,000 guests, for our wonderful clients The Burnett Foundation. A celebration of all things rainbow – this amazing and heartwarming event is the pillar of the Pride month festivities and we once again produced this, for the fourth year running. 

Big Gay Out

On top of being the event producers for the festival – we assisted with management of all the partners on board; conceptualised and produced an interactive and engaging activation for MainStage sponsor Durex (which included some saucy prizes that were VERY popular!); produced a photo mechanic activation for ANZ; and created an amazing Southern Cross Big Gay Picnic – complete with free sodas, epic prizes, and guest starring the hilarious Karen O’Leary. 

Durex Stand

And because we just like to go ALL out – we also produced the float and activation for the Burnett Foundation for the Auckland Rainbow Parade – on the same weekend – which consisted of guests showing us their most ecstatic faces via a Photo Booth – with the pics then being showcased on the big screen in the Parade. 

Burnett Foundation

We adore producing these events and working alongside amazing corporate brands who are authentically supporting and showing up for this community. Every year the Big Gay Out gets bigger and better, and every year the vibe is the same – joy, unity, authenticity and togetherness. 

WRAPPING UP  

The good news? You don’t need million-dollar budgets or celeb cameos to craft marketing mastery.  

We’ve got the power plays you need to drive engagement and craft game-changing live experiences. If you need some help building a MVP performance at your next event or in your next campaign, give us shout here


Author bio

BUSINESS DIRECTOR NZ

I'm an award-winning radio marketer and event producer having created some of the largest events and activations for the biggest brands in New Zealand. I'm passionate about brands engaging with their consumers and stakeholders through magical experiences, with seamless delivery.