5 masterful ways brands are using augmented reality to stand out
Get inspired by how these clever brands have embraced Augmented Reality tech to blow minds whilst building brand love.
AR has come a long way since the early days of crude game displays and disappointing first-generation tech (yes, we’re looking at you Google Glass). The technology has improved by leaps and bounds and it’s finally caught up with our wildest expectations - heeellooo immersive shopping experiences! With people around the world now spending more time at home and on their devices than ever before, we’re seeing AR adoption at an unprecedented rate from the retailers that are offering it - a fact few marketers seem to be aware of.
Since just 2020, brands using AR are seeing a nearly 20% increase in engagement rates and a 90% increase in conversion rates (just take a look at our Virtual Atoms Jaffa Cakes campaign results!), yet surprisingly only 1% of brands say they’re using AR. The numbers are clearly showing what Pokemon Go enthusiasts have known all along - AR is awesome, and there’s a major gap between customer demand and what brands are currently delivering. In other words, what are you waiting for?
It’s time to jump on the bandwagon. But not sure how? Take a look at how these pioneering brands are successfully experimenting with AR. Get excited, feel inspired, and then call us to help you deliver an immersive AR experience that will blow your audiences minds. Ready, let’s go...
1. jack daniel's ar packaging.
When technology, craft, and an idea come together seamlessly, it’s a beautiful thing. Take Jack Daniel’s AR packaging for example. The brand launched an AR app that turns the labels on its bottles into an immersive brand storytelling experience. By downloading the app, users could point their phones at any Jack Daniel’s bottle and watch as it sprung to life before their eyes. The product itself became a vehicle to tell the story of the brand’s founder’s origins, the process behind the making of its whiskey, and a virtual distillery tour. This goes to show how AR can bridge time and space and meet consumers wherever they are.
2. Häagen-Dazs Concerto Timer.
This clever use of AR shows creative problem solving at its best. Häagen-Dazs wanted to educate consumers that its ice cream is best enjoyed after a two-minute softening period. So how do you get people to hold out for two very long minutes before tucking in? Introducing the Häagen-Dazs Concerto Timer app. By scanning a tub of Häagen-Dazs, customers were able to enjoy a two-minute, hologram-like projection of a violin concerto from the comfort of their couch, all while the flavours in their ice-cream bloomed to perfection. To sweeten the deal, by scanning a second tub, a cellist would join in perfect harmony. This one earns a standing ovation from us at Because.
3. Coca-Cola and Spotify Partnership.
When a consumer-obsessed brand meets one that’s all about joy, it makes for the perfect marriage. Like-minded brand giants, Coca-Cola and Spotify, joined forces to turn cans of coke into a Spotify jukebox, unlocking free music each week and amplifying both brands in the process.
4. American Apparel In-Store AR experience.
In a post-pandemic world, retailers are going to have to pull out all the stops if they are to entice shoppers back in-stores, and AR could be one of the ways in which they do this. American Apparel is way ahead of the game in this department with its in-store AR shopper experience. A nifty app allows shoppers to scan product signage to reveal related brand content, thereby boosting engagement and creating a seamless offline/online shopping experience.
5. Pepsi Unbelievable Bus Shelter.
Not only can AR help your brand to stand out, but in the case of Pepsi’s Unbelievable Bus Shelter, it can turn your campaign into the next viral sensation. Pepsi, surely the kings of AR, turned a busy London bus shelter into a realistic ‘window’ by projecting unbelievable scenarios onto the onlooking street, pranking unsuspecting bystanders to hilarious effect. All caught on camera of course and developed into a short video that’s garnered millions of views on YouTube. It’s hilarious. Seriously.
Tech is in our blood. True story.
At Because we’ve always championed the cause of using relevant creative technologies to connect brands, businesses and consumers in a way which is memorable and meaningful. It’s in our DNA. And it’s what we have a lot of experience in doing. We believe AR is far more than a fleeting trend or a gimmicky tech lacking substance. When used correctly, it can be a captivating form of storytelling, meaningful brand communication, and an effective brand-building device. But more than anything, the creative possibilities are quite literally endless, and that’s what gets us really and truly excited. Want to blow your audiences' minds? Come let’s do it together.
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