10 fast-paced experiential activations from automotive brands

Consumers now want more from the vehicles they buy: it’s less about getting from A to B and more about the full experience a car can provide.

Immersive tech and creative stunts place customers squarely in the hot seat, allowing manufacturers to showcase their selling points and the real, tangible benefits of their vehicles.

Our eBook looks at automotive campaigns that take us an exciting ride by:

  • offering consumers a one-of-a-kind experience through virtual reality and immersive technologies
  • pranking consumers in creative and engaging ways to get them talking
  • delivering important messages in a memorable away to their audience through live experiences

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