Date: Thursday, 21 June 2018
Time:  9:30 am - 11:30 am
Location: WeWork Pyrmont 
Cost: Free
Suitable for: Client-side marketers
Parking: Parking is available at The Star Casino, a short walk from WeWork. You can also catch The Light Rail to the Star Casino. 


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    The masterclass offered a great presentation, impressive case studies and real food for thought. I was particularly inspired with how social now runs through everything and how you marry the real experience with the digital.

    Senior Manager, American Express

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  • Thank you for a great class. Definitely worth attending and gave us a lot to think about.

    Head of Events and Senior Advisor, BBC

  • A huge thanks from team Maxxium for your insightful and inspiring masterclass. I’ve had three people say it’s the best lunch and learn session yet - and we are a hard bunch to please!

    Marketing Controller, Maxxium

  • Thank you so much for last week. The session has been really positively received in the business and people have been asking if there will be another session which is great!

    Brand Manager, British Gas

  • The models (rave vs revenue, 7 strategies etc) are really useful, and could easily be used to help sell in ideas internally to a business.

    Brand Manager, Tesco Finest

We've revamped our award-winning masterclass to focus on busting the most common myths around live, digital and virtual brand experiences.

In an era of fake news, we aim to separate fact from fiction when it comes to the realities of modern marketing. We've structured this session to answer the most common questions we get from clients and to address their challenges head-on. 

We'll use proven strategies, techniques and case studies from top brands from across the globe to demonstrate how to use the immersive power of experiential marketing, digital amplification, influencer engagement and virtual/augmented reality to deliver truly disruptive brand experiences.


The first session starts at 9:30am, but doors open from 9am for refreshments and networking.

The myths we'll be busting throughout the session relate to the following topics: 

  • New media vs. experiential 
  • Rave-to-Revenue campaign continuum
  • The truth about influencer marketing
  • Making content reach & resonate
  • Live creative tech, its multiple forms (VR, AR & more), applications and why you don’t need millions to make it happen

Please feel free stay around after for Q&As, networking and VR demos.

Please note: Please do not register mutiple people in the same browser. If you'd like to register your colleagues, please open this link in a new incognito window for each person you are registering. If you're having issues registering, send us an email.