We've revamped our award-winning masterclass to focus on busting the most common myths around live, digital and virtual brand experiences.
In an era of fake news, we aim to separate fact from fiction when it comes to the realities of modern marketing. We've structured this session to answer the most common questions we get from clients and to address their challenges head-on.
We'll use proven strategies, techniques and case studies from top brands from across the globe to demonstrate how to use the immersive power of experiential marketing, digital amplification, influencer engagement and virtual/augmented reality to deliver truly disruptive brand experiences.
The first session starts at 9:30am, but doors open from 9am for refreshments and networking.
The myths we'll be busting throughout the session relate to the following topics:
- New media vs. experiential
- Rave-to-Revenue campaign continuum
- The truth about influencer marketing
- Making content reach & resonate
- Live creative tech, its multiple forms (VR, AR & more), applications and why you don’t need millions to make it happen
Please feel free stay around after for Q&As, networking and VR demos.