This masterclass is now fully booked. To see our upcoming sessions, take a look at our Masterclass page.
|Date & time: 1 Mar 2017, 9:30am-11am
Location: The Square, Generator
Suitable for: Client-side marketers
This award-winning experiential masterclass showcases the most exciting and effective campaigns from around the world. You'll also get a chance to try out the latest cutting-edge VR technology, which is transforming experiential marketing.
What's in it for me?
- Be inspired by the most successful campaigns from around the world
- Learn different experiential strategies and techniques
- Discover what a non-traditional media plan looks like
- Understand how to activate and measure/evaluate your campaigns
- Try out the latest VR/live tech and see how it's revolutionising the channel
What's the agenda?
The session starts at 9:30am, but doors open from 9am for refreshments and networking.
9:30 - 9:45am - What are rave and revenue campaigns?
9:45 - 10:15am - 7 types of experiential strategies and techniques
10:15 - 10:25am – Media amplification of experiential
10:25 - 10:40am - Building blocks of great activations
10:40 - 11:00am - Measurement and evaluation
The session finishes at 11 am but please stay around after for Q&As, networking and to try out exciting new tech.