Date: tuesday, 10 march 2020
Time: 9:30 am - 11:30 am
Cost: Free
Suitable for: brand marketers
The masterclass offered a great presentation, impressive case studies, and real food for thought. I was particularly inspired with how social now runs through everything and how to marry the real experience with the digital.
Senior Manager,
American Express

Using proven strategies, techniques and case studies combined with our own bespoke models and wide ranging experience from top brands across the globe, we'll demonstrate how to use the immersive power of experiential marketing, digital connectivity, blockchain technology, virtual/augmented reality, content and influencer strategies to deliver truly disruptive communication campaigns.

We'll cover the following topics over the course of our session:

  • Examples of global best practice for immersive live experiences
  • Immersive technology examples (VR/AR/MR)
  • The rave to revenue, VSM, VGM models
  • Optimising content creation and usage
  • Harnessing the power of blockchain technology with digital tokens
  • Implementing dynamic influencer strategies

The session starts at 9:30am but doors open at 9:00am for refreshments and networking. Please feel free to stay around after for immersive demos and to discuss any specific questions or challenges.