Get schooled:

BEcause we love what we do...

When you really love what you do, it shows in your work and your attitude. At BEcause, we’re passionate about two things – people and experience.

We’re devoted to our clients, with their diverse range of challenges and we cherish our staff, with their distinctive talents, ideas and personalities.  

We have offices in Ascot, London, Dublin and Australia as well as a global network of experiential partners. To find out more about our business, request access to our company profile below. 

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    The upfront planning, their ability to turn ‘1-2-1’ to ‘1-2-many’ through technology & social media, and the attention to detail set them apart from other agencies. Truly great value for money.

    Graham White, Former Marketing Consultant, General Mills

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  • As ever, the commitment and support from the team at BEcause throughout the events was fantastic.

    Abi Robins, Director of Corporate Responsibility Programmes, British Gas

  • 'Who is going to talk about their bowel habits to a complete stranger in the High Street?', I recall once saying. I was happily proved wrong. Does face-to-face work help us to save lives? Undoubtedly, yes.

    James Brandon, Head of Marketing, Public Health England

  • Everyone involved from BEcause has put a huge effort into the project and there has been no questioning the commitment to delivering the best event possible.

    Steve Gregory, Marketing Director, Bel

  • Of all the agencies we use, BEcause’s real time evaluation and methods are the most impressive. Their work is always rigorously evaluated with any improvements identified and implemented immediately.

    Emma Heath, Marketing Controller, Maxxium

  • BEcause were an amazing team to work with and put on a wonderful finale to top off a great season of the Color Run.

    Rubina Iqbal, Brand Manager, Dulux

  • Working with BEcause has been a delight - having such a dedicated experiential agency who really know their stuff has been a great reassurance to the team. Their work ensured that Nature Valley's presence at the British Summertime Festival in Hyde Park was a massive success.

    Paul White, Marketing Manager, General Mills

  • This was our first major piece of experiential activity and it really captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.

    Simon Eyles, Marketing Director, Yorkshire Tea

BEcause offices

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Senior Team

Senior team


An ambitious achiever, I pride myself on making a difference and adding value to help deliver the most powerful and positive brand experiences. My background in PR and event management, combined with my creative skills, empower me to think outside the box. I truly believe in the power of collaboration and look for ways to push boundaries and bring projects to the next level.

Stéphanie Babin
Account Director & Cheese Addict
A media and marketing all-rounder, with 15 years’ experience in a variety of channels and segments. I’m fascinated by the shop floor and the ‘real world’, and love getting out in the field experiencing the action first hand, to gather and share consumer insights and knowledge.
Gareth Brock
Client Development Director & Connoisseur of Finer Things
A multi-skilled integrated marketer, with the drive and talent to make things happen. I love building strong client relationships and leading teams to deliver memorable, engaging campaigns. I’ve worked on a wide range of FMCG, health, retail and automotive projects. I’m always looking for ways to learn and grow.
Emma Browne
Senior Account Director & The Loud One

I’ve been a member of the marketing community in Australia for more than 20 years, with a career spanning roles from Macquarie Bank to Yahoo!.  Most notably, I founded and was CEO of my own full-service digital agency ‘the white agency’ where I managed the most coveted clients in Australia, including Commonwealth Bank, Telstra and Coca-Cola South Pacific.

Elizabeth Buchanan
Non Executive Director & Clovelly to Bondi Runner
I'm an integrated marketer and experiential specialist, with extensive agency and client side experience, in the UK and abroad. For the last decade (and especially since joining BEcause in 2010) I’ve developed a keen eye for numbers, and am always eager to deliver measurable results through insight, innovation and ingenuity.
Anna Bysshe
Business Director & Semi-Pro Wedding Guest
An entrepreneurial and passionate marketer, my career started in NZ working in radio. After moving to London and spending 10 years working in experiential marketing, I founded BEcause Australia in 2010. My focus is all about creative ideas that deliver measurable value for our clients.
Meredith Cranmer
Managing Partner & Muddy Music Festival Goer
With nearly 30 years in marketing, both client and agency side, I’ve acquired a rare perspective on brands and business. I believe you have to challenge creatively if you want to grow sales. Consumer technology is reshaping our world and it’s only the great brands that stay on the crest.
Joss Davidge
Innovations Director & Tech Radar
Jonny founded BEcause Ireland (Imagine Marketing) in 2005, creating an agency that specialises in experiential marketing, sales promotion and activation. Over the last 10 years BEcause Ireland has grown into a multi-award winning agency that counts the largest Irish and international brands among its client base.
Jonny Davis
Managing Director & Quiz Nerd

With a background in marketing and international business Paddy is dedicated to ensuring the BEcause Ireland clients receive the best service in everything we do. I am passionate about experiential marketing and delivering valuable brand experiences.

Paddy Davis
Client Service Director & Amateur Comedian

I'm an experienced recruitment manager, naturally inquisitive with the ability to build long last relationships. I'm now using my global recruitment knowledge to seek out and attract the best talent to the BEcause family. I place huge importance on recruiting talent that fit with our brand culture and DNA, whether that be new graduates, freelance creatives or permanent agency staff.

Melanie Dibley
Talent Manager & Super Shopaholic
A former account handler rising to Head of Department, now responsible for talent recruitment and retention across BEcause. Having worked in experiential agencies since 2002, I understand the dynamics of agency life and the challenges of every role. Now I'm using that experience to unlock the potential in our rising stars.
Anna Foster
Talent Director & Road Runner
I’m a self-confessed content obsessive, using my journalism background to develop laser focused digital content to support our marketing strategy. You’ll never see me more excited than when I’ve found the perfect messaging for a campaign - or when I’ve won a game of Scrabble.
Vanessa Green
Head of Digital Content & Softball Queen

A specialist public sector communications consultant, with a comprehensive range of industry and government contacts, I was previously the COI PR and Sponsorship Director. As well as a passion for building agencies and brands, I enjoy offering pro bono support to a number of charities and chairing Epsom tennis club.    

Oliver Hickson
Public Sector Advisor & Cheery Chappy
A committed marketer with a love for brand experience and over 10 years of experience delivering award-winning campaigns across multiple sectors in New York and London. I’m calm and determined, and love nothing better than successful projects and happy clients choosing to work with us again and again.
Gwyn Humphreys
Senior Account Director & Globetrotter
I'm an integrated marketer since 2001 with a passion for brand experience and firm believer in its power. I’ve created a cinema in Afghanistan, launched cars in Switzerland, set a world record in England and made music festivals come alive. Experiences shape your life, your beliefs and influence who you are.
Malcolm McLaren
Senior Account Director & Petrol Head

I’m a serial creative, having spent my life exploring and working in all areas of the creative world. Over the past 15 years, I've held creative director roles both client and agency side, in the world of broadcast, entertainment and integrated experiential marketing. I now consult with brands and agencies, helping them solve their creative challenges.

Anil Mistry
Creative Director & Ideas Man
A staffing specialist with over 10 years agency experience leading staffing departments and ensuring the highest quality delivery in the field. I like to get immersed in a project to ensure an expert, personal approach to staffing, to guarantee only the best quality staff are recruited and matched to our clients brands and campaigns.
Dominique Packham
Staffing Director & Cheese Joke Connoisseur
I've run some of Sydney's highest profile live sport, entertainment and premium lifestyle events at ANZ Stadium and ATC. I'm a marketer, lawyer, operator and commercial negotiator. I know magic happens when brands and rights holders invest in amazing customer experiences. 
Tony Partridge
Non-Exec Director & Horse Whisperer

I have a genuine love of brand experience and the way it impacts positively on consumer behaviour. I adore our clients, our work and our agency, and having been at BEcause since 2000, I've spent many years making some of the world’s biggest brands come alive.

Katie Penfold
Managing Partner & Loud Laughing Brightonian
An award-winning entrepreneur, passionate believer in the power of live brand experience and working mum to two small children. In 2003 I founded BEcause, now a Global Brand Experience Group, and our business has gone on to win a string of awards for marketing effectiveness, creativity and people management.
Sharon Richey
CEO & Energetic Fundraiser

Having spent the last twelve years of my 20 year marketing career specialising in brand experience, I am passionate about creating tangible experiences that fulfil brand promises and ultimately change consumer behaviour. I am equally at home leading teams to deliver flawless campaigns and driving new business strategy for the agency.

Tracy Sorgiovanni
Business Director & Am Dram Superstar
A creative design and branding specialist, my strength has always been my vision to create living brands with memorable simplicity. Begin at the end and start at the beginning: I’ve been doing this so long I can’t remember when my love of branding all began.
Robert Stimpson
Brand Director & The Peddler

A finance professional with more than 30 years’ experience in the advertising and marketing sector, I have worked across a diverse range of businesses, from the largest Plc Groups to small niche companies. Together with the challenge and satisfaction involved in growing a financially-sound business, I just love the people and atmosphere that are unique to this industry.

Lyn Warner
Finance Director & Exhausted Dog Walker

Job opportunities

Work ethos




We are strategic, insight-driven and talented. Our ambition is to show clients we’re twice as good in half the time.




We are determined, reliable and hard-working. We always go the extra mile to deliver impressive results.




We are imaginative, worldly and curious. We thrive on finding unexpected ways to create unforgettable experiences.




We support our people, the environment and charitable causes. Our ADD Positivity platform brings agencies together for common good.


We've won over 50 awards for marketing effectiveness, creativity and people management, and we've recently won two accolades from our industry peers for best content marketing and best event.

The brand experience health check

From planning to amplification, we'll assess your weak spots, boost your strengths and help you start building true brand love.

Get diagnosed now