For more than 25 years, we’ve been helping the world’s top brands create extraordinary experiences.
I’m an award-winning entrepreneur and am passionate about mentoring our senior management team. In the early '90s, I founded Because, now a growing, global creative experiences group. I strive to improve the lives of young people globally and believe great things can happen when we work together.
From the moment I discovered you could earn a living from your imagination, I was hooked. Collaborative, commercial and utterly obsessed with creativity, it’s my mission to ensure we deliver first class service and game-changing ideas each and every time we work with our clients.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
I have a genuine love of brand experience and the way it impacts positively on consumer behaviour. I adore our clients, our work and our agency, and having been at Because since 2000, I've spent many years making some of the world’s biggest brands come alive.
With a background in marketing and international business, I'm dedicated to ensuring that Because Ireland clients receive the best service in everything we do. I am passionate about experiential marketing and delivering valuable brand experiences.
After founding Because Ireland in '05, I now lead Because NY. Working on award-winning campaigns with clients like Coca-Cola, Heineken and Dropbox has given me a unique insight into what it takes to deliver innovative solutions for clients.
An entrepreneurial and passionate marketer, my career started in NZ working in radio. After moving to London and spending 10 years working in experiential marketing, I founded Because Australia in 2010. My focus is all about creative ideas that deliver measurable value for our clients.
I’m a media and marketing all-rounder, with 15 years’ experience across a range of channels. I’m fascinated by the shop floor and ‘real world’ and love getting out in the field, experiencing the action first-hand, and gathering and sharing consumer insights and knowledge.
I'm an award-winning radio marketer and event producer. I've produced some of the largest events and activations for the biggest brands in New Zealand. I'm passionate about brands engaging with their consumers and stakeholders through magical experiences, with seamless delivery.
I'm an experienced marketer who has worked client and agency side in London, Dubai and Singapore. Agency-side, I've managed accounts for Heineken, Jack Daniels and Fever-Tree and worked for Dubai's leading sports retailer with brands like Nike, The North Face, and Timberland.
A Brazilian-Scot with a talent for strategic brand activations, I'm an award-winning visionary that has been on the frontlines of experiential marketing for over a decade. In 2017, I was named in the Event 100 Club ‘Top 100 Most Influential People in the Industry’ for my approach to brand experience.
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