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Because we love what we do

When you really love what you do, it shows in your work and your attitude.

At Because, we’re passionate about two things – people and experience.

We’re devoted to our clients, with their diverse range of challenges and we cherish our staff, with their distinctive talents, ideas and personalities.  

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    The upfront planning, their ability to turn ‘1-2-1’ to ‘1-2-many’ through technology & social media, and the attention to detail set them apart from other agencies. Truly great value for money.

    Graham White, Former Marketing Consultant, General Mills

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  • As ever, the commitment and support from the team at Because throughout the campaign was fantastic.

    Abi Robins, Director of Corporate Responsibility Programmes, British Gas

  • 'Who is going to talk about their bowel habits to a complete stranger in the High Street?', I recall once saying. I was happily proved wrong. Does face-to-face work help us to save lives? Undoubtedly, yes.

    James Brandon, Head of Marketing, Public Health England

  • Everyone involved from Because has put a huge effort into the project and there has been no questioning the commitment to delivering the best virtual reality campaign possible.

    Steve Gregory, Marketing Director, Bel

  • Of all the agencies we use, Because’s real time evaluation and methods are the most impressive. Their work is always rigorously evaluated with any improvements identified and implemented immediately.

    Emma Heath, Former Marketing Controller, Maxxium

  • Because were an amazing team to work with and put on a wonderful finale to top off a great season of the Color Run.

    Rubina Iqbal, Brand Manager, Dulux

  • Working with Because has been a delight - having such a dedicated creative agency who really know their stuff has been a great reassurance to the team. Their work ensured that Nature Valley's presence across several summertime events were a massive success.

    Paul White, Marketing Manager, General Mills

  • This was our first major influencer event and it really captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.

    Simon Eyles, Marketing Director, Yorkshire Tea

Senior team


I take everything that agency life could possibly throw at me - and I hit it back with a smile! Passionate about all things creative, I ensure our studio is a vibrant, dynamic place to work and that it runs like a well-oiled machine. Fostering a positive culture is a fundamental part of my role and I help our global partners promote a similar agency DNA.

Hannah Allen
Head of Agency Culture UK & Eccentric Headwear Designer

Over the years, I've held international roles at brands, agencies and media companies across commercial and marketing teams. With a background in sports, entertainment and culture marketing, I have a wealth of experience in establishing and running partner initiatives with the world’s largest global brands, both client and agency-side.

Joseph Aquilina
Partnerships Manager AE & Cereal Killer

An ambitious achiever, I pride myself on making a difference and adding value to help deliver the most powerful and positive brand experiences. My background in PR and event management, combined with my creative skills, empower me to think outside the box. I truly believe in the power of collaboration and look for ways to push boundaries and bring projects to the next level.

Stéphanie Babin
Account Director AE & Cheese Addict
A Brazilian-Scot with a talent for strategic brand activations, I'm an award-winning visionary that has been on the frontlines of experiential marketing for over a decade. In 2017, my approach to brand experiences helped me win the 17th position in the Event 100 Club ‘Top 100 Most Influential People in the Industry’ whilst based in Dubai for the last 13 years.
David Balfour
Co-Founder AE & Avid Sneaker Head

‘Creativity is intelligence having fun.’ So said some smart guy called Einstein. I couldn’t agree more. Having worked in broadcast, integrated and experiential i'm driven by creative ideas that transcend media. It’s my mission to inspire, challenge and excite clients, consumers and agency staff alike with innovative creative solutions. Solutions that deliver.

Natasha Blevins
Creative Director & Global Wanderer
A media and marketing all-rounder, with 15 years’ experience in a variety of channels and segments. I’m fascinated by the shop floor and the ‘real world’, and love getting out in the field experiencing the action first hand, to gather and share consumer insights and knowledge.
Gareth Brock
Managing Partner AU & Connoisseur of Finer Things
A multi-skilled integrated marketer, with the drive and talent to make things happen. I love building strong client relationships and leading teams to deliver memorable, engaging campaigns. I’ve worked on a wide range of FMCG, health, retail and automotive projects. I’m always looking for ways to learn and grow.
Emma Browne
Senior Account Director UK & The Loud One

I’ve been a member of the marketing community in Australia for more than 20 years, with a career spanning roles from Macquarie Bank to Yahoo!.  Most notably, I founded and was CEO of my own full-service digital agency ‘the white agency’ where I managed the most coveted clients in Australia, including Commonwealth Bank, Telstra and Coca-Cola South Pacific.

Elizabeth Buchanan
Non-Executive Director NY & Clovelly to Bondi Runner
I'm an integrated marketer and experiential specialist, with extensive agency and client side experience, in the UK and abroad. For the last decade (and especially since joining Because in 2010) I’ve developed a keen eye for numbers, and am always eager to deliver measurable results through insight, innovation and ingenuity.
Anna Bysshe
Business Director UK & Semi-Pro Wedding Guest

I'm a highly motivated and driven marketer with over eight years’ experience in PR and social and digital media. I have created and implemented digital and social strategies across a wide variety of brands with an awarded expertise in digital activation of sponsorship properties. My PR background has given me a keen sense for telling a brand story in a manner that resonates with audiences and builds a strong brand affinity.

Gavin Coffey
Global Digital Director & Festival Junkie
An entrepreneurial and passionate marketer, my career started in NZ working in radio. After moving to London and spending 10 years working in experiential marketing, I founded Because Australia in 2010. My focus is all about creative ideas that deliver measurable value for our clients.
Meredith Cranmer
Managing Partner AU & Muddy Music Festival Goer
With nearly 30 years in marketing, both client and agency side, I’ve acquired a rare perspective on brands and business. I believe you have to challenge creatively if you want to grow sales. Consumer technology is reshaping our world and it’s only the great brands that stay on the crest.
Joss Davidge
Global Innovation Director & Tech Radar
Jonny founded Because Ireland (Imagine Marketing) in 2005, creating an agency that specialises in experiential marketing, sales promotion and activation. Over the last 10 years BEcause Ireland has grown into a multi-award winning agency that counts the largest Irish and international brands among its client base.
Jonny Davis
Managing Partner NY & Quiz Nerd

With a background in marketing and international business Paddy is dedicated to ensuring the Because Ireland clients receive the best service in everything we do. I am passionate about experiential marketing and delivering valuable brand experiences.

Paddy Davis
Business Director IRE & Amateur Comedian

I'm an experienced recruitment manager, naturally inquisitive with the ability to build long last relationships. I'm now using my global recruitment knowledge to seek out and attract the best talent to the Because family. I place huge importance on recruiting talent that fit with our brand culture and DNA, whether that be new graduates, freelance creatives or permanent agency staff.

Melanie Dibley
Global Talent Manager & Super Shopaholic
A former account handler rising to Head of Department, now responsible for talent recruitment and retention across Because. Having worked in experiential agencies since 2002, I understand the dynamics of agency life and the challenges of every role. Now I'm using that experience to unlock the potential in our rising stars.
Anna Foster
Business Director UK & Road Runner
I’m a self-confessed content obsessive, using my journalism background to develop laser focused digital content to support our marketing strategy. You’ll never see me more excited than when I’ve found the perfect messaging for a campaign - or when I’ve won a game of Scrabble.
Vanessa Green
Global Content Director & Softball Queen

I'm an award-winning radio marketer, event producer, and mum of three. I've produced some of the largest events and activations for the biggest brands in New Zealand. I'm passionate about brands engaging with their consumers and stakeholders through magical experiences, delivered seamlessly. Let's do it! 

Corinna Homer
Business Director NZ & Pop Music Lover
A committed marketer with a love for brand experience and over 10 years of experience delivering award-winning campaigns across multiple sectors in New York and London. I’m calm and determined, and love nothing better than successful projects and happy clients choosing to work with us again and again.
Gwyn Humphreys
Senior Account Director UK & Globetrotter
A staffing specialist with over 10 years agency experience leading staffing departments and ensuring the highest quality delivery in the field. I like to get immersed in a project to ensure an expert, personal approach to staffing, to guarantee only the best quality staff are recruited and matched to our clients brands and campaigns.
Dominique Packham
Staffing Director AE & Cheese Joke Connoisseur

I have a genuine love of brand experience and the way it impacts positively on consumer behaviour. I adore our clients, our work and our agency, and having been at Because since 2000, I've spent many years making some of the world’s biggest brands come alive.

Katie Penfold
Acting Managing Director AE & Loud Laughing Brightonian

An award-winning entrepreneur, and a passionate advocate of the power of brand experience, in 2003 I founded Because, now a growing, global brand experience group. Our business has gone on to win a string of awards for marketing effectiveness, creativity and people management. I believe amazing things can happen when we work together and work hard at improving the lives of young people globally.

Sharon Richey
Global CEO & Energetic Fundraiser
A creative design and branding specialist, my strength has always been my vision to create living brands with memorable simplicity. Begin at the end and start at the beginning: I’ve been doing this so long I can’t remember when my love of branding all began.
Robert Stimpson
Brand Director UK & Cycling Addict

From the moment I discovered you could earn a living from your imagination, I was hooked. Collaborative, commercial and utterly obsessed with creativity, it’s my mission to ensure we deliver first class service and game-changing ideas each and every time we work with our clients.

Graham Wall
UK CEO & Wannabe Golf Pro

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Agency life


We've won over 50 awards for marketing effectiveness, creativity and people management, and we recently won an award from our industry peers for Best Marketing Strategy for Agency Growth.