Our forte at Because has always been creative tech.Over the past decade, we’ve had the latest gadgets in our offices across the globe with a bunch of curious problem solvers crowded around them, thinking of ways they could incorporate them into their marketing campaigns.
A couple of years ago we started talking about the possibilities of a little something, or somethings, called Virtual Atoms (VAs). Not heard of them? Think of these little digital assets as infinite virtual tokens (or even virtual media) which provide an incredibly innovative digital solution to many business challenges. So back then, although we were excited by the opportunities VAs presented, it was all just theory. But last year, propelled by the pandemic, one of our brave clients, Carlton & United Breweries in Australia, got onboard with our theory, and we turned vAtoms into a very successful reality for their brand. Enter 2021, and at last count we’ve delivered almost twenty VA campaigns, flawlessly (of course).
To quote Albert Einstein, “in the middle of difficulty lies opportunity” and to find that opportunity agencies must boldly go where no other has gone before. That’s what we’re always striving to do here at Because, hunt for the next big thing - the latest and greatest creative tech that will bring your brand to life in an extraordinary way, and help you build real connections in this increasingly digital world. So, keep watching this space if, like us, you too are itching to walk the road less travelled.
Sharon, Global MD
PS Have you heard the news? Live events are (almost) back and we’re soooo looking forward to helping brands to re-connect with people in the physical world…