Because is an independent creative marketing agency specialising in extraordinary brand experiences & brand activation. We are experience makers, brand activators and content creators.


For 30 years, our consistent innovation, aligned with consumer trends, has kept us at the industry forefront.




culture.

The Cathay 'Feels good to move' gallery

that took-off at London’s Outernet.

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17.07.2024

Peter Lehmann Wines

Discover how we broke tradition with Peter Lehmann Wines' Barossan X range, crafting a campaign that invites you to 'Rewrite the Rules' of wine enjoyment. ..

16.07.2024

The future of alcohol marketing: Leveraging influencer partnerships

Discover how brands are transforming their marketing strategies in the alcohol industry through digital platforms and strategic influencer partnerships…

08.07.2024

Warner Music NZ – A live pop-up for Teddy Swims

Teddy Swims took to the streets of Auckland for a special cause – and Warner Music NZ tasked Because to produce it for them. ..

04.07.2024

How brands Glaston-Buried the competition in 2024

Take a look into how brands are finding smart ways to connect with festival goers at Glastonbury in 2024…

19.06.2024

Woolworths Table

A pop-up restaurant by Hayden Quinn celebrating Woolworths Own Brand products with a fresh, seasonal menu, uniting communities in Sydney and Brisbane…

22.05.2024

Meet Anna, our new Junior Designer

Introducing Anna, our new Junior Designer and office Swiftie. She loves espresso martinis, binge-watching shows, and creating art, and she is currently training for a 10km race…

25.04.2024

Coachella 2024: Brand activations that stole the show

So much more than a music festival, Coachella is a masterclass in immersive brand experiences. Here are our top 4 highlights. ..

16.04.2024

ResMed Sleepwalk

As part of ResMed Australia’s celebrations for World Sleep Day, Because helped launch the first ‘ResMed Sleep Walk’ along Sydney’s iconic Harbourside. ..

03.04.2024

Meet Jessy, our new Business Director

Meet Jessy, our new Business Director. If she isn't whipping up a new recipe, Jessy can be found mushroom foraging or dreaming up her next travel adventure…

master

class.

Next: Burger King – Connected Campaign