Dear Brands,

Lockdown easing means fingers are coming off the pause button and industry cogs are beginning to turn once more. It’s a nice feeling, isn’t it? Moving. Making decisions. Planning work that excites us and having things to look forward to.

It may not be business quite as usual, but it’s business. And business is good for our people, for our economy and for our country. We all must start moving again, as brands which don't, may stay on ‘pause’ forever.

There’s no doubt the world is a little different right now, so how we market our brand needs to be a little different too. Let’s use this as a chance to reimagine our marketing strategies and try new approaches. After all, good things often come from ‘different’.

Why not take a look at our blog for a little inspiration.

Stay healthy and warmest regards,
Sharon, Global MD