Every now and then an event occurs that affects millions of people and fundamentally alters human behaviour. CV-19 is that event and the result has been the major acceleration towards the adoption of a truly digital world. Every brand now lives online, and if it doesn’t surely its days are numbered?
But just because you’ve ‘gone digital’ doesn’t mean the job is done. Now you need to ensure that your brand ‘behaves human’. Many brands will now have little, if any, human interaction. So how can these brands still connect with customers in an emotional, and human, way?
And that’s where the new challenge lies. Giving your brand the ‘human touch’ so you can still make real connections in this digital world. If you want some practical advice on how best to market your brand during these changing times, get in touch, we always love a chat. Or for our take on what’s trending in marketing, check out our award-winning blog.
Stay healthy and warmest regards, Sharon, Global MD