our work

Client: Warburtons

Challenge: Present a ‘fresh new face’ for Britain’s number one branded baker.

Concept: Multi-tiered family brand experience

Execution: 110-day supermarket roadshow at targeted hot spots in London and the South East, plus a series of immersive summer family events at county and air shows. Experiences included interactive game pods inside giant branded loaves and bread-shaped soft play equipment. A third dedicated strand of events to promote Gluten free products at specialist food events.

Results: Reached over 300,000 consumers, converting 60% of supermarket shoppers and 20% of event visitors to purchase.

Themes: Trial, Sampling, Experiential, Brand Experience