our work

Client: Timberland

Challenge: Engage consumers with “Nature Needs Heroes” campaign and Earthkeepers products, and drive word of mouth.

Concept: Pan-European geocaching treasure hunt

Execution: An imaginative pan-European “Trail of Heroes” geocaching adventure competition - the first of its kind in Europe – blending live experience, location-based technology and social media. Participants searched outdoors to find uniquely-designed geocaches hidden in 6 cities across Europe, then logged Hero ID Codes on a dedicated microsite for a chance to win Timberland products and adventure prizes. The campaign also drove use of Timberland’s new “Nature Needs Heroes” mobile app, which rewards consumers for miles clocked up walking, running or cycling.

Results: Over 60,00 direct engagements with consumers and bloggers, and indirect exposure to 710,000.

Themes: Brand Experience, Geo-location, Mobile Apps, Social Media, Word of mouth