our work

Client: Perrier

Challenge: Help launch Société Perrier with an exclusive press and blogger event.

Concept: Theatrical journey through Perrier’s history

Execution: Old Georgian townhouse transformed into series of themed rooms celebrating key decades from Perrier’s history. Dr Perrier character guided guests through 1900s saloon, 1970’s Studio 54 inspired disco and a New Era molecular mixology bar. Perrier cocktails and period food served throughout, plus extreme cocktail-making masterclass.

Results: 100+ key journalists & bloggers attended over 2 nights; widespread PR & social media coverage.

Themes: Press event, Brand theatre, Entertainment, Sampling, Brand experience